$ 1,250
Full Access to virtual events, session recordings, and PDF files of all available event presentations.
The dramatic shift from offline to online shopping has driven Amazon’s outstanding financial results so far this year. While flexing and adapting to customer demands during the pandemic has helped it exceed expectations, Amazon has not wavered from its long-term outlook. Join us to discover how you can augment your Amazon plans and uncover new opportunities that will impact your 2021 and 2022 outlook.
You’ll walk away from this Workshop with:
$ 1,250
Full Access to virtual events, session recordings, and PDF files of all available event presentations.
$ 5,000
Full Access to virtual events, session recordings, and PDF files of all available event presentations.
$ 10,000
Full Enterprise Access to virtual events, session recordings, and PDF files of all available event presentations.
12:30 – 12:40 PM
Welcome and introduction
Rachel Dalton, Director, Ecommerce & Omnichannel, Kantar
12:40 – 1:20 PM
Understanding Amazon’s top strategic priorities to inform plans
Rachel Dalton, Director, Ecommerce & Omnichannel, Kantar
1:20 – 2:00 PM
Primerica: Reaching the influential Amazon Prime member
Rachel Dalton, Director, Ecommerce & Omnichannel, Kantar
2:00 – 2:20 PM
Break
2:20 – 2:50 PM
Managing your 1P/3P hybrid strategy on Amazon
Eric Heller, Executive Vice President, Wunderman Thompson Commerce
2:50 – 3:20 PM
Managing your e-assortment execution on Amazon
Christina Anderson, Senior Director, Kantar
Jonathan Young, Executive Vice President, Kantar
3:20 – 3:50 PM
Panel
Host: Todd Szahun, Senior Vice President, Retail Insights, Kantar
Panel participants: Rachel Dalton, Christina Anderson, Jonathan Young
3:50 – 4:00 PM
Closing comments
Rachel Dalton, Director Ecommerce & Omnichannel, Kantar
12:30 – 12:35 PM
Welcome and introduction
Rachel Dalton, Director, Ecommerce & Omnichannel, Kantar
12:35 – 1:10 PM
Evaluating Amazon’s grocery inroads
Rachel Dalton, Director, Ecommerce & Omnichannel, Kantar
1:10 – 1:40 PM
Standing Up A Winning Amazon Advertising Strategy with Sponsored Ads & Amazon DSP
Meghan Lavin, Partner, Director of Marketing, Catalyst
Vlad Lubimov, Senior Director of Programmatic Services, Xaxis
1:40 – 2:00 PM
Break
2:00 – 2:45 PM
Optimizing Amazon Paid Media for Full-Funnel Success
Keith Anderson, Senior Vice President, Strategy & Insights, Profitero
Melissa Burdick, Co-Founder and President, Pacvue
As Amazon continues to expand their advertising capabilities, many marketing leaders are struggling to break free from old tacticts, siloed data, and limited resources. In this session, we'll discuss how to craft a scalable paid media strategy that leverages actionable data across inventory, sales, and organic search to hit your business goals. The session will cover:
2:45 – 3:25 PM
Panel
Host: Todd Szahun, Senior Vice President, Retail Insights, Kantar
Panel participants: Rachel Dalton, Meghan Lavin, Vlad Lubimov, Keith Anderson, Melissa Burdick
3:25 – 3:30 PM
Closing comments
Rachel Dalton, Director, Ecommerce & Omnichannel, Kantar
Attendees will receive a link to virtually access the Amazon Virtual event in confirmation email. If you do not receive this link, please email events@kantarconsulting.com