27 & 28 Oct, 2020
Online
 
 
 
 
Amazon Virtual Event
 
Download Agenda
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About Amazon Virtual Event

What you get

Amazon’s outstanding financial results so far this year, driven by the shift from offline to online shopping, has catapulted the retailer further ahead of earlier projections. While flexing and adapting to customer demands during the pandemic has helped it exceed expectations, Amazon has not wavered from its long-term outlook. Join us to discover how you can augment your Amazon plans and uncover new opportunities that will impact your 2021 and 2022 outlook.

 

Register Now

 

 

You’ll walk away from this Workshop with:

  • A strong grasp of Amazon’s strategies and plans to help uncover new growth opportunities
  • An understanding of the latest shopper data from our new Amazon Deep Dive research

Key tactics to focus on that will help you get ahead

 

 


GettyImages-640423589
 
 
 
 
Don’t just dream of winning in retail. Experience it. Access our industry’s best
and brightest through thought-provoking presentations, inspiring conversations,
and hands-on working sessions. It’s time
to set yourself apart in the new era of retail.
 

Individual Event Pass

$ 1,250

Full Access to virtual events, session recordings, and PDF files of all available event presentations.

 

Group Event Pass (5 guests)

$ 5,000

Full Access to virtual events, session recordings, and PDF files of all available event presentations.

 

Enterprise

$ 10,000

Full Enterprise Access to virtual events, session recordings, and PDF files of all available event presentations.

 


Agenda

Rachel Dalton_ Director

12:30 – 12:40 PM
Welcome and introduction
Rachel Dalton, Director, Ecommerce & Omnichannel Insights, Kantar

Rachel Dalton_ Director

12:40 – 1:10 PM
Understanding Amazon’s top strategic priorities to inform plans
Rachel Dalton, Director, Ecommerce & Omnichannel Insights, Kantar

  • Review Amazon’s strategies and key initiatives.
  • Evaluate category-specific plans.
  • Define what’s next and implications for brands.
meghan lavin

1:10 – 1:40 PM
Defining a winning retail media strategy for Amazon
Meghan Lavin, Partner, Director of Marketing, Catalyst
Vlad Lubimov, Senior Director of Programmatic Services Xaxis

  • Define how to create a digital marketing plan with excellence.
  • Discover new ways to best manage your SEO/SEM tactics.
  • Explore new tools and measurement opportunities.

1:40 – 2:00 PM
Break

Aisha Khan Pharmapacks

2:00 – 2:30 PM
Managing your 1P/3P hybrid strategy on Amazon
Aisha Khan, Chief Strategy Officer, Pharmapacks

  • Understand the key principles of a successful hybrid strategy.
  • Explore best-in-class executions and understand the omnichannel impact.
  • Maximize opportunities for learning and measuring success.

2:30 – 3:15 PM
Panel session

3:15 – 3:30 PM
Break

Christina Anderson

3:30 – 4:00 PM
Managing your e-assortment execution on Amazon
Christina Anderson, Senior Director, Kantar
Jonathan Young, Executive Vice President, Kantar

Rachel Dalton_ Director

4:00 – 4:15 PM
Closing comments
Rachel Dalton, Director, Ecommerce & Omnichannel Insights, Kantar

Rachel Dalton_ Director

12:30 – 12:40 PM
Welcome and introduction
Rachel Dalton, Director, Ecommerce & Omnichannel Insights, Kantar

Rachel Dalton_ Director

12:40 – 1:10 PM
Primerica: Reaching the influential Amazon Prime member
Rachel Dalton, Director, Ecommerce & Omnichannel Insights, Kantar

  • Explore new shopper insights on the Prime member.
  • Consider the influence of the Prime member across the retail landscape.
  • Discuss opportunities to better reach the Prime shopper.

1:10 – 1:40 PM
New learnings to maximize traffic and conversion
Keith Anderson, SVP, Strategy & Insights, Profitero

1:40 – 2:00 PM
Break

Melissa Burdick

2:00 – 2:30 PM
Optimizing Amazon trade promotional plans
Melissa Burdick, Co-founder and President, Pacvue

2:30 – 3:15 PM
Panel session

3:15 – 3:30 PM
Break

Rachel Dalton_ Director

3:30 PM – 4:00 PM
Evaluating Amazon’s grocery inroads
Rachel Dalton, Director, Ecommerce & Omnichannel Insights, Kantar

  • Review Amazon’s omnichannel ecosystem with a focus on its grocery integration.
  • Discover Amazon grocery shoppers’ changing mindsets.
  • Evaluate opportunities to drive more grocery business with Amazon.
Rachel Dalton_ Director

4:00 – 4:15 PM
Closing comments
Rachel Dalton, Director, Ecommerce & Omnichannel Insights, Kantar

 

Event Speakers

Jonathan_Young
Jonathan Young
Executive Vice President, Kantar
meghan lavin
Meghan Lavin
Partner, Director of Marketing, Catalyst
Aisha Khan Pharmapacks
Aisha Khan
Chief Strategy Officer, Pharmapacks
Christina Anderson
Christina Anderson
Senior Director, Kantar
 
Keith_Anderson-1
Keith Anderson
SVP Strategy & Insights, Profitero
 
burdick-melissa-190-2
Melissa Burdick
Co-founder and President, Pacvue
Xaxis_Vlad Lubimov2
Vlad Lubimov

Senior Director of Programmatic Services, Xaxis

Location and Venue

Attendees will receive a link to virtually access the  Amazon Virtual event in confirmation email. If you do not receive this link, please email events@kantarconsulting.com

Learn more about our 2020 events