12:30 – 12:40 PM
Welcome and introduction
Rachel Dalton, Director, Ecommerce & Omnichannel Insights, Kantar

12:40 – 1:10 PM
Understanding Amazon’s top strategic priorities to inform plans
Rachel Dalton, Director, Ecommerce & Omnichannel Insights, Kantar

• Review Amazon’s strategies and key initiatives.
• Evaluate category-specific plans.
• Define what’s next and implications for brands.

1:10 – 1:40 PM
Defining a winning retail media strategy for Amazon
Meghan Lavin, Partner, Director of Marketing, Catalyst
Vlad Lubimov, Senior Director of Programmatic Services Xaxis

• Define how to create a digital marketing plan with excellence.
• Discover new ways to best manage your SEO/SEM tactics.
• Explore new tools and measurement opportunities.

1:40 – 2:00 PM
Break

2:00 – 2:30 PM
Managing your 1P/3P hybrid strategy on Amazon
Aisha Khan, Chief Strategy Officer, Pharmapacks

• Understand the key principles of a successful hybrid strategy.
• Explore best-in-class executions and understand the omnichannel impact.
• Maximize opportunities for learning and measuring success.

2:30 – 3:15 PM
Panel session

3:15 – 3:30 PM
Break

3:30 – 4:00 PM
Managing your e-assortment execution on Amazon
Christina Anderson, Senior Director, Kantar
Jonathan Young, Executive Vice President, Kantar

4:00 – 4:15 PM
Closing comments
Rachel Dalton, Director, Ecommerce & Omnichannel Insights, Kantar

12:30 – 12:40 PM
Welcome and introduction
Rachel Dalton, Director, Ecommerce & Omnichannel Insights, Kantar

12:40 – 1:10 PM
Primerica: Reaching the influential Amazon Prime member
Rachel Dalton, Director, Ecommerce & Omnichannel Insights, Kantar

• Explore new shopper insights on the Prime member.
• Consider the influence of the Prime member across the retail landscape.
• Discuss opportunities to better reach the Prime shopper.

1:10 – 1:40 PM
New learnings to maximize traffic and conversion
Keith Anderson, SVP, Strategy & Insights, Profitero

1:40 – 2:00 PM
Break

2:00 – 2:30 PM
Optimizing Amazon trade promotional plans
Melissa Burdick, Co-founder and President, Pacvue

2:30 – 3:15 PM
Panel session

3:15 – 3:30 PM
Break

3:30 PM – 4:00 PM
Evaluating Amazon’s grocery inroads
Rachel Dalton, Director, Ecommerce & Omnichannel Insights, Kantar

• Review Amazon’s omnichannel ecosystem with a focus on its grocery integration.
• Discover Amazon grocery shoppers’ changing mindsets.
• Evaluate opportunities to drive more grocery business with Amazon.

4:00 – 4:15 PM
Closing comments
Rachel Dalton, Director, Ecommerce & Omnichannel Insights, Kantar