27 & 28 Oct, 2020
Online
 
 
 
 
Amazon Virtual Event
 
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About Amazon Virtual Event

What you get

The dramatic shift from offline to online shopping has driven Amazon’s outstanding financial results so far this year. While flexing and adapting to customer demands during the pandemic has helped it exceed expectations, Amazon has not wavered from its long-term outlook. Join us to discover how you can augment your Amazon plans and uncover new opportunities that will impact your 2021 and 2022 outlook.

 

Register Now

 

 

You’ll walk away from this Workshop with:

  • A strong grasp of Amazon’s strategies and plans to help uncover new growth opportunities
  • An understanding of the latest shopper data from our new Amazon Deep Dive research
  • Key tactics to focus on that will help you get ahead

 

 


GettyImages-640423589
 
 
 
 
Don’t just dream of winning in retail. Experience it. Access our industry’s best
and brightest through thought-provoking presentations, inspiring conversations,
and hands-on working sessions. It’s time
to set yourself apart in the new era of retail.
 

Individual Event Pass

$ 1,250

Full Access to virtual events, session recordings, and PDF files of all available event presentations.

 

Group Event Pass (5 guests)

$ 5,000

Full Access to virtual events, session recordings, and PDF files of all available event presentations.

 

Enterprise

$ 10,000

Full Enterprise Access to virtual events, session recordings, and PDF files of all available event presentations.

 


Agenda

Rachel Dalton

12:30 – 12:40 PM
Welcome and introduction
Rachel Dalton, Director, Ecommerce & Omnichannel, Kantar

Rachel Dalton

12:40 – 1:20 PM
Understanding Amazon’s top strategic priorities to inform plans
Rachel Dalton, Director, Ecommerce & Omnichannel, Kantar

  • Review Amazon’s strategies and key initiatives.
  • Evaluate category-specific plans.
  • Define what’s next and implications for brands.
Rachel Dalton

1:20 – 2:00 PM
Primerica: Reaching the influential Amazon Prime member
Rachel Dalton, Director, Ecommerce & Omnichannel, Kantar

  • Explore new shopper insights on the Prime member.
  • Consider the influence of the Prime member across the retail landscape.
  • Discuss opportunities to better reach the Prime shopper.

2:00 – 2:20 PM
Break

2:20 – 2:50 PM
Managing your 1P/3P hybrid strategy on Amazon
Eric Heller, Executive Vice President, Wunderman Thompson Commerce 

  • Understand the key principles of a successful hybrid strategy.
  • Explore best-in-class executions and understand the omnichannel impact.
  • Maximize opportunities for learning and measuring success.
Cristina Anderson, Senior Director, Kantar

2:50 – 3:20 PM
Managing your e-assortment execution on Amazon
Christina Anderson, Senior Director, Kantar
Jonathan Young, Executive Vice President, Kantar

  • As maintaining an ‘Endless Aisle’ has become less and less sustainable, assortment strategy and prioritization are critical to success on Amazon 
  • Translating offline strategies and analytic approaches are often not a fit for algorithmic retail 
  • Explore new assortment planning approaches that will drive enhanced results on Amazon 

3:20 – 3:50 PM
Panel
Host: Todd Szahun, Senior Vice President, Retail Insights, Kantar
Panel participants: Rachel Dalton, Christina Anderson, Jonathan Young

Rachel Dalton

3:50 – 4:00 PM
Closing comments
Rachel Dalton, Director Ecommerce & Omnichannel, Kantar

Rachel Dalton

12:30 – 12:35 PM
Welcome and introduction
Rachel Dalton, Director, Ecommerce & Omnichannel, Kantar

Rachel Dalton

12:35 – 1:10 PM
Evaluating Amazon’s grocery inroads
Rachel Dalton, Director, Ecommerce & Omnichannel, Kantar

  • Review Amazon’s omnichannel ecosystem with a focus on its grocery integration.
  • Discover Amazon grocery shoppers’ changing mindsets.
  • Evaluate opportunities to drive more grocery business with Amazon.
Meghan Lavin

1:10 – 1:40 PM
Standing Up A Winning Amazon Advertising Strategy with Sponsored Ads & Amazon DSP
Meghan Lavin, Partner, Director of Marketing, Catalyst
Vlad Lubimov, Senior Director of Programmatic Services, Xaxis

  • Discover the role of SEO in your Amazon Advertising program
  • Uncover strategic approaches to Sponsored Brands, Sponsored Display, & Sponsored Products
  • Explore often overlooked & untapped opportunities on Amazon DSP
  • Learn how to plan and activate across DSP

 

1:40 – 2:00 PM
Break

Melissa Burdick

2:00 – 2:45 PM
Optimizing Amazon Paid Media for Full-Funnel Success
Keith Anderson, Senior Vice President, Strategy & Insights, Profitero
Melissa Burdick, Co-Founder and President, Pacvue

As Amazon continues to expand their advertising capabilities, many marketing leaders are struggling to break free from old tacticts, siloed data, and limited resources. In this session, we'll discuss how to craft a scalable paid media strategy that leverages actionable data across inventory, sales, and organic search to hit your business goals. The session will cover:

  • How to plan more effective and efficient campaigns with retail intelligence
  • Latest benchmarks and trends for
  • Amazon Advertising
  • Taking strategies to the next level
Todd Szahun

2:45 – 3:25 PM
Panel
Host: Todd Szahun, Senior Vice President, Retail Insights, Kantar
Panel participants: Rachel Dalton, Meghan Lavin, Vlad Lubimov, Keith Anderson, Melissa Burdick

Rachel Dalton

3:25 – 3:30 PM
Closing comments
Rachel Dalton, Director, Ecommerce & Omnichannel, Kantar

 

Event Speakers

Jonathan_Young
Jonathan Young
Executive Vice President, Kantar
meghan lavin
Meghan Lavin
Partner, Director of Marketing, Catalyst
Christina Anderson
Christina Anderson
Senior Director, Kantar
 
Keith Anderson
Keith Anderson
SVP Strategy & Insights, Profitero
 
Melissa Burdick, Pacvue
Melissa Burdick
Co-founder and President, Pacvue
Vlad Lubimov, Xaxis
Vlad Lubimov
Senior Director of Programmatic Services, Xaxis
Rachel Dalton
Rachel Dalton
Director, Ecommerce & Omnichannel, Kantar
 
Todd Szahun, Kantar
Todd Szahun
Senior Vice President, Retail Insights, Kantar
 

Location and Venue

Attendees will receive a link to virtually access the  Amazon Virtual event in confirmation email. If you do not receive this link, please email events@kantarconsulting.com

Learn more about our 2020 events