12:30 – 12:40 PM
Welcome and introduction
Rachel Dalton, Director, Ecommerce & Omnichannel, Kantar

12:40 – 1:20 PM
Understanding Amazon’s top strategic priorities to inform plans
Rachel Dalton, Director, Ecommerce & Omnichannel, Kantar

• Review Amazon’s strategies and key initiatives.
• Evaluate category-specific plans.
• Define what’s next and implications for brands.

1:20 – 2:00 PM
Primerica: Reaching the influential Amazon Prime member
Rachel Dalton, Director, Ecommerce & Omnichannel, Kantar

• Explore new shopper insights on the Prime member.
• Consider the influence of the Prime member across the retail landscape.
• Discuss opportunities to better reach the Prime shopper.

2:00 – 2:20 PM
Break

2:20 – 2:50 PM
Managing your 1P/3P hybrid strategy on Amazon
Eric Heller, Executive Vice President, Wunderman Thompson Commerce 

• Understand the key principles of a successful hybrid strategy.
• Explore best-in-class executions and understand the omnichannel impact.
• Maximize opportunities for learning and measuring success.

2:50 – 3:20 PM
Managing your e-assortment execution on Amazon
Christina Anderson, Senior Director, Kantar
Jonathan Young, Executive Vice President, Kantar

• As maintaining an ‘Endless Aisle’ has become less and less sustainable, assortment strategy and prioritization are critical to success on Amazon 
• Translating offline strategies and analytic approaches are often not a fit for algorithmic retail 
• Explore new assortment planning approaches that will drive enhanced results on Amazon 

3:20 – 3:50 PM
Panel
Host: Todd Szahun, Senior Vice President, Retail Insights, Kantar
Panel participants: Rachel Dalton, Christina Anderson, Jonathan Young

3:50 – 4:00 PM
Closing comments
Rachel Dalton, Director Ecommerce & Omnichannel, Kantar

12:30 – 12:35 PM
Welcome and introduction
Rachel Dalton, Director, Ecommerce & Omnichannel, Kantar

12:35 – 1:10 PM
Evaluating Amazon’s grocery inroads
Rachel Dalton, Director, Ecommerce & Omnichannel, Kantar

• Review Amazon’s omnichannel ecosystem with a focus on its grocery integration.
• Discover Amazon grocery shoppers’ changing mindsets.
• Evaluate opportunities to drive more grocery business with Amazon.

1:10 – 1:40 PM
Standing Up A Winning Amazon Advertising Strategy with Sponsored Ads & Amazon DSP
Meghan Lavin, Partner, Director of Marketing, Catalyst
Vlad Lubimov, Senior Director of Programmatic Services, Xaxis

• Discover the role of SEO in your Amazon Advertising program
• Uncover strategic approaches to Sponsored Brands, Sponsored Display, & Sponsored Products
• Explore often overlooked & untapped opportunities on Amazon DSP
• Learn how to plan and activate across DSP

1:40 – 2:00 PM
Break

2:00 – 2:45 PM
Optimizing Amazon Paid Media for Full-Funnel Success
Keith Anderson, Senior Vice President, Strategy & Insights, Profitero
Melissa Burdick, Co-Founder and President, Pacvue

As Amazon continues to expand their advertising capabilities, many marketing leaders are struggling to break free from old tacticts, siloed data, and limited resources. In this session, we'll discuss how to craft a scalable paid media strategy that leverages actionable data across inventory, sales, and organic search to hit your business goals. The session will cover:

• How to plan more effective and efficient campaigns with retail intelligence
• Latest benchmarks and trends for
• Amazon Advertising
• Taking strategies to the next level

2:45 – 3:25 PM
Panel
Host: Todd Szahun, Senior Vice President, Retail Insights, Kantar
Panel participants: Rachel Dalton, Meghan Lavin, Vlad Lubimov, Keith Anderson, Melissa Burdick

3:25 – 3:30 PM
Closing comments
Rachel Dalton, Director, Ecommerce & Omnichannel, Kantar