23-24 September 2020
Online
 
 
 
 
Canadian Retail & Ecommerce
Virtual Event
 
Download Agenda
Register Now

About The Canadian Retail
& eCommerce Conference

COVID-19 has had an unprecedented impact on the Canadian economy. Record job losses, store closures, safety concerns, and lockdown orders have disrupted shopping routines. As the Canadian economy is gradually reopening, new shopping and retail trends are emerging that present growth opportunities for brands and retailers alike.  

 

At the 2020 Kantar Canadian Retail and Ecommerce Conference, learn how you can reshape your strategy to thrive amid this disruption. Particular focus will be given to near-term solutions/ strategies as we look toward the final back-half of 2020.

Register Now

 

 

You'll walk away from this Virtual Event with:

  • A strong understanding of macroeconomic, shopper, and omnichannel retail trends to help you further develop and strengthen your COVID-19 plans 
  • Insights into how you can optimize your digital-shelf presence to find growth on the online platform 
  • A deep overview of how key retailers and channels (Loblaw, Walmart, Costco, Sobeys, Amazon, and convenience) are reconfiguring their store layouts and areas of focus 

 

GettyImages-640423589
 
 
 
 
Don’t just dream of winning in retail. Experience it. Access our industry’s best
and brightest through thought-provoking presentations, inspiring conversations,
and hands-on working sessions. It’s time
to set yourself apart in the new era of retail.
 

Available Tickets


Canadian Retail and eCommerce Virtual Event

$ 1,250 USD

Full access to both events and PDF files of all available event presentations

Enterprise Access

$ 15,000 USD

Full enterprise access to Canadian Retail and eCommerce Virtual Events and PDF files of available presentations.



Canadian Retail Virtual Event

$ 900 USD

One day virtual access to the conference and PDF files of available presentations

Canadian eCommerce Virtual Event

$ 900 USD

One day virtual access to the conference and PDF files of available presentations


Agenda

David Marcotte

10:30-10:50 AM
Introduction
David Marcotte, SVP, Kantar

David Marcotte

10:50 AM-11:45 AM
Impact of COVID-19 on Canadian macroeconomic and shopper trends
David Marcotte, SVP, Kantar

The Canadian economy is recovering after absorbing a deep impact from the COVID-19 crisis. The pandemic has affected almost all macroeconomic indicators, including retail, and has disrupted shopper behaviour. In this session, learn:

  • How COVID-19 has accelerated ecommerce transformation
  • What the road to recovery will look like
  • How brands and retailers should prepare to find near- and long-term growth
Casey Ferrell
11:45 AM-12:30 PM
The future of diversity and inclusion in Canada
Casey Ferrell, VP, Kantar

Multiculturalism is tightly woven into the Canadian national identity, but long-term trends as well as the events of 2020 require us to take a fresh look at what diversity and inclusion means to Canadian consumers today and into the future. This session will answer the following questions:
  • What does the evolution of multiculturalism into polyculturalism mean for marketing?
  • What D&I trends are accelerating in 2020?
  • How will the rise of Gen Z alter the D&I landscape in the future?
12:30 PM-1:00 PM
Break
Ama Singh
1:00 PM-1:45 PM
Understanding Canadian grocery and big-box retail transformation
Amar Singh, Principal Analyst, Kantar
Ellie Pinto, Analyst, Kantar

COVID-19 has disrupted grocery and big-box shopping routines and tested retailers’ ability to adapt their operations. However, safety measures and restrictions have changed both in-store and online shopping behaviours. This session will explore:
  • The impact of the novel coronavirus on grocery, club, and mass merchandising channels
  • How shopping behaviour differs across generations
  • Opportunities for brands to optimize their in-store presence and engagement
Lei Duran
1:45 PM-2:30 PM
Navigating Walmart Canada amid COVID
Lei Duran, SVP, Kantar

Learn which key trends will stop, pivot, and accelerate in these uncertain times and how to adjust your strategies to unlock growth. We will review merchandising, marketing, and shopper dynamics and how they fuel these trends. This session will highlight:
  • Walmart’s key strategies and pivots during COVID and what they mean for your business
  • Trends and activities that will stop, pivot, or accelerate
  • Ideation areas that can enable your brand to align and grow with Walmart Canada
2:30 PM-2:45 PM
Break
Simon Johnstone
2:45 PM-3:30 PM
A planning guide for small-box suppliers in Canada
Simon Johnstone, Director, Kantar

Small-box retailers have been a source of growth for suppliers in the past. However, the unprecedented disruption from COVID-19 means that both retailers and suppliers must reinvent themselves in the face of new retail realities to achieve further growth. This session will provide insights and takeaways on the following topics:
  • Small-box retailers’ changing financial and operational priorities
  • Format innovation and digital acceleration
  • Pack, price, promo, and placement: What works well and what doesn’t?
Leabe Commisso
3:30 PM-4:15 PM
Collaborative planning through TPM and optimization
Leabe Commisso, Vice President of Sales, Kantar

Retailer trade collaboration along with joint business planning capabilities enable CPG companies to improve the complete cycle of trade promotion management beyond traditional in-house processes. This session will provide a deep dive on:
  • The phases of joint business planning and how to frame an approach
  • How joint business planning creates a win-win scenario for retailers and manufacturers
  • The actions necessary to achieve higher sales, profits, and growth and other business benefits
4:15 PM-4:30 PM
Wrap-up
David Marcotte, SVP, Kantar
David Marcotte
10:30 AM-10:45 AM
Introduction
David Marcotte, SVP, Kantar
Amar Singh
10:45 AM-11:45 AM
Capitalizing on the massive growth in ecommerce in Canada
Amar Singh, Principal Analyst, Kantar
Rachel Dalton, Director, Kantar

COVID-19 has resulted in a seismic shift from offline to online shopping. Ecommerce has reached a new higher-level platform for growth, and shoppers’ behaviours and expectations are adapting to a new environment. Join us to:
  • Evaluate the state of ecommerce and what will evolve as we emerge from the pandemic
  • Explore the perceptions and behaviours of the Canadian e-shopper
  • Prioritize opportunities for growth
Rachel Dalton
11:45 AM-12:30 PM
Winning at Amazon
Rachel Dalton, Director, Kantar

Amazon’s influence is palpable as it continues to execute its long-term strategic vision while flexing to meet customer and community needs during the pandemic. The retailer’s North American net sales, which were up 36% in the first half of 2020, are expected to accelerate for the remainder of the year. Join us to determine how you can capitalize on the massive growth of Amazon:
  • Understand Amazon’s key strategies and initiatives that will help inform your planning in 2021 and beyond.
  • Explore Amazon’s plans to further the Prime membership program and how you can improve your connections to the influential Prime shopper.
  • Evaluate the Amazon ecosystem to uncover new opportunities for growth.
12:30 PM-1:00 PM
Break
Tomasz P (head)
1:00 PM-1:35 PM
Emerging trends in pharmacy retail and the customer impact
Tomasz Pogorzelski, Principal, Retail Data & Analytics Insights

Learn how pharmacy markets continue to evolve and view patient care during COVID and how that evolution is spurring a digital renaissance as the pharmacy channel looks to become the primary point of patient care. We will look at changes to the offline and online experiences that are driving pharmacies to compete for your script. This session will review:
  • The market baseline and how COVID could change how you engage with your pharmacist
  • Key disrupters in the pharmacy retail market and how digitization is changing the patient engagement model
  • Key strategies that will allow you to align your road maps to key customer outcomes
Carl Boutet
1:35 PM-2:20 PM
The great acceleration
Carl Boutet, Chief Strategist and Board Advisor, Studio Rx

Learn how the COVID-19 pandemic is accelerating retail’s digital transformation in Canada. Key takeaways from this session will include:
  • Changes in consumption behaviours
  • How retailers are reallocating their resources
  • Impacts on industry ecosystem and business models 
2:20 PM-2:30 PM
Break
Michael LeBlanc
2:30 PM-3:15 PM
Front-line retail lessons for the COVID era and beyond
Michael LeBlanc, President, M.E. LeBlanc & Company

Whether it is an accelerant, catalyst, or sledgehammer, COVID-19 has changed the retail landscape. In this session we will:
  • Hear from top retail executives from across North America as interviewed on The Voice of Retail, The Food Professor, and Global E-Commerce Tech Talks podcasts.
  • Gain in-depth insights from the Retail Council of Canada’s just-released Retail Conditions report from interviews with Canadian CEOs and CFOs.
  • Discuss five key retail trends for the COVID era and beyond that you need to understand on the eve of the biggest shopping season of the year.
Prem Shunmugavelu
3:15 PM-4:00 PM
Winning the digital shelf
Prem Shunmugavelu, VP, Kantar

As shoppers turn to online channels more than ever amid the COVID-19 pandemic, suppliers need a strong presence across digital touchpoints. Brands must optimize their content to both maximize their presence and encourage conversion. In this session we will:
  • Explore digital-shelf best practices across key online platforms in Canada.
  • Analyze best-in-class executions across online platforms, including Amazon Canada.
  • Discuss how digital touchpoints can be integrated across channels and fulfillment models
David Marcotte
4:00 PM-4:15 PM
Wrap-up
David Marcotte, SVP, Kantar
 

Event Details

Attendees will receive a link to virtually access the  event in confirmation email.
If you do not receive this link, please email events@kantarconsulting.com

Kantar Event Speaker

Amar_Singh_lores_72dpi
Amar Singh
Senior Analyst

Amar is a Senior Analyst, focusing on Canadian retail and eCommerce and creates insights that inform strategic decisions related to key grocery, mass merchandising, drug, club, and digital channels.
David Marcotte
David Marcotte
Senior Vice President

David leads Kantar’s insights into the current and future state of international retail, complex business processes, and technology. He covers a range of retail channels, including home improvement, consumer electronics, and food service. David is a provocative keynote speaker for events across the Americas and Asia. He is an experienced leader of international teams, a veteran executive consultant, and a retail solutions architect. Before joining Kantar, David was the global business intelligence lead for retail and CPG at IBM, advising retail clients on POS infrastructure, merchandising, loyalty programs, IT design, loss prevention, supply chain, and large data solutions. Before IBM, David spent 20 years working at every level of retail, from the shop floor to executive management, within discount, grocery, chain drug, and food service operations. He is a past member of the Efficient Consumer Response Category Management Standards Group and the Association for Retail Technology Standards. David’s publications include The Store of the Future.
Lei Duran
Lei Duran
Senior Vice President

Lei leads Kantar’s insights into Walmart and big-box retail. She has 20 years of experience as a marketing and merchandising strategist. She was a senior-level client for most of her career at Fortune 100 companies, including Delta Airlines, Miller, Walmart, and then on the agency side with WPP Geometry. She spent the most recent 15 years working in the Walmart ecosystem, including 10 years as a marketing and merchandising leader with a multibillion-dollar P&L. She most recently worked with top CPG suppliers using her deep understanding of Walmart to grow sales and distribution via marketing and advanced strategic planning. She is passionate about the fast-paced nature of commerce and has an innate curiosity about what drives shopper behavior. Lei holds a bachelor’s degree and an MBA from the University of Michigan.
prem_shunmugavelu
Prem Shunmugavelu
Vice President of Ecommerce, Omnichannel, and Digital

Rachel Dalton_ Director
Rachel Dalton
Director of Ecommerce/Omnichannel

Rachel leads eCommerce content and insights development for Kantar Retail IQ and Kantar events with a focus on Amazon and forecasting. She has a background in brand and global business management from her work leading strategic planning, new product development, and marketing initiatives across several CPG brands and categories. Rachel holds a B.A. from Connecticut College and an MBA from Cornell University.
Simon Johnstone
Simon Johnstone
Director

Simon Johnstone is a director on the Kantar Market Insights team based in Boston. He focuses on in-depth coverage of the discounter and convenience channels, including global coverage of Lidl and Aldi. Simon holds a B.A. in German from Royal Holloway University of London.
Ellie Pinto
Ellie Pinto
Analyst

Ellie is an analyst on Kantar’s grocery team and assists on Canadian grocery, developing syndicated content and insights on emerging trends within the channel. Prior to her grocery channel work, Ellie contributed to Kantar’s organizational performance offer. She also worked as an intern and then full time on Kantar’s Shopper Insights team in 2018. She has experience conducting primary and secondary shopper research and analyzing shopper behavior and attitudes. Ellie has a B.A. from Hamilton College with a major in economics and a double minor in anthropology and sociology.
Casey Ferrell
Casey Ferrell
Vice President, Head of US MONITOR and Canada MONITOR

Leabe Commisso
Leabe Commisso
Vice President of Sales, Kantar

Tomasz Pogorzelski
Tomasz Pogorzelski
Principal, Retail Data & Analytics Insights

Mr. Tomasz Pogorzelski has been enabling multinational collaboration and knowledge sharing among cross-functional groups at McKesson.  As Principal of Data & Analytics Insights, he is streamlining and advancing analytics across the Canadian Retail Solutions group to help achieve its strategic and financial objectives.  He previously led business outcomes initiatives of McKesson’s global retail innovation lab in Canada, ran the Business Insights team of the Pharmaceutical Distribution Sales Group, and advanced Public Affairs initiatives benefiting the pharmaceutical supply chain and health solutions.  Before joining McKesson Canada in 2013, Tomasz managed projects for the Société des alcools du Québec and the Doctor Julien’s foundation, following 11 years as a dancer-choreographer and business owner in the performing arts.

Recognized by the Polish Canadian Congress for his community leadership, he actively serves on the board of the Polish Scouting Association at the international level as well as on the board of the NATO Association of Canada in addition to chairing the parent’s board of a local Saturday school.

Tomasz holds a B.Sc of Specialization in Exercise Science from Concordia University, an MBA in finance and marketing from HEC Montréal, and a certificate of board administrators.

 

Carl Boutet
Carl Boutet
Chief Strategist & Board Advisor, Studio Rx

Michael LeBlanc
Michael LeBlanc
President, M.E. LeBlanc & Company

Learn More about our 2020 Events