Virtual, facilitated group discussion, executive anonymized notes. Date to be determined by participants.
As Costco continues to grow, it faces threats from both evolving shoppers and competing players such as Amazon looking for a slice of the wholesale pie. On March 11th, Kantar will lay out strategies to help you defend against the threats and set yourself up for success with the world’s largest club.
In light of COVID-19, we have made the decision to put the health and wellness of our clients first. The Costco Workshop will now be held virtually. We hope you’ll still join us from the comfort from your office or home.
What’s a virtual event like?
If you registered for our Costco Shareday, you should have received a communication around participating virtually at a later date. If you did not, please email email@example.com. Curious about virtual Sharedays? Check it out for yourself.
Coronavirus, retail implications, and immediate effects on Costco
The state of Costco
Aligning with key member segments
Understanding Costco’s evolving strategy
Merchandising in action: Best practices
Accommodating Costco in your organization
The ecommerce opportunity
This Shareday will be run virtually. There will still be plenty of virtual face-to-face and interaction among participants. Our agenda will include:
Crafting your Costco offer: Product differentiation
Volume and hurdle rates: Maintaining your presence
Understanding the member: Shopper insights
How to work well alongside Kirkland Signature
Boosting your brand
The internal sell
Working with Costco online
The ‘Costco around the world’ session has transitioned to a webinar!
March 26th, 1 pm ET
All registered event attendees will gain access to this webinar