10 June, 2020
Online | 11 am to 3:30 pm ET
 
 
 
 
Digital Commerce Leadership
Virtual Event
 
Register Now

Leading in Digital Commerce

COVID-19 has accelerated the changing retail landscape. This Virtual Event will help inform, educate, and inspire you to reach greater digital heights during a time of immense uncertainty. You will learn innovative ways to deliver better customer experiences, launch new products, and drive consumer and shopper engagement in the face of digital upheavals and private label acceleration.

 

Register Now

 

 

What’s a virtual event like?

  • Easy access
  • Listen live, later, or view a recording in your own time
  • Directly download event presentations
  • Participate in live polls and Q&A with speakers

Please email events@kantarconsulting.com with any questions.

*Please note that to preserve the highest quality audio experience, we are pausing the use of webcams on all virtual events starting 3/31/2020. We are hopeful to return to our use of webcams in the near future. We appreciate your understanding of home WiFi bandwidth constraints. We will continue to reassess this decision as circumstances evolve.  


 

 
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Don’t just dream of winning in retail. Experience it. Access our industry’s best
and brightest through thought-provoking presentations, inspiring conversations,
and hands-on working sessions. It’s time
to set yourself apart in the new era of retail.
 

Individual Event Pass

$ 1,250

  • Full Access to the event, session recordings, and PDF files of all available event presentations.
Register Now

Group Event Pass (5 guests)

$ 5,000

  • Full Access to the event, session recordings, and PDF files of all available event presentations.


Register Now

Enterprise Access

$ 10,000

  • Full access to the virtual session, session recordings and PDF files of event presentations.  

 

 

Register Now



Event Agenda

Todd Szahun
11:00 am - 11:20 am

Welcome and overview
Todd Szahun, SVP, Kantar
Rachel Dalton, Director, Kantar

  • Evaluate ecommerce channel trends and projections considering the impact of COVID-19.
  • Discuss how to optimize planning in a post-COVID world.
  • Outline the top priorities for winning omnichannel.
Caroline Dumas
11:20 am - 11:50 am

New digital shopper research: Motivations, drivers, and routines
Caroline Dumas, Analyst, Kantar

  • Define and leverage the new motivation hierarchy for online shopping.
  • Analyze emerging drivers of ecommerce growth.
  • Identify the new routines COVID-19 has accelerated and learn how they impact the shopper journey.
  • Learn how subscription services and direct-to-consumer are disrupting traditional retail.
Rachel Dalton
11:50 am - 12:20 pm

The state of ecommerce 2021
Rachel Dalton, Director, Kantar
Meghan Lavin, Partner, Director of Marketing, Catalyst

  • Identify key ecommerce trends in the retail, manufacturer, and digital commerce ecosystem from our landmark annual study.
  • Reflect on the top actions and influences in the shopper’s path to purchase, including the impact of digital advertising and retailer media.
  • Highlight viewpoints from our peer brand manufacturer and agency communities with considerations for 2021 planning.
12:20 pm - 12:35 pm - BREAK
Jonathan Young
12:35 pm - 1:05 pm

Cross-channel assortment, pricing, and promotion strategies
Jonathan Young, EVP, Kantar
Rohan Mazumdar, Consultant, Kantar

  • Explore how new digital capabilities have increased product pricing and promotion transparency and limited differentiation across channels.
  • Review why traditional channel segmentation and price-pack models must evolve to combat the “race to the bottom.”
  • Learn new strategies to create channel/retailer differentiation and redefine product value.
Reid Greenberg
1:05 pm - 1:35 pm

The 3P seller opportunity
Reid Greenberg, EVP, Kantar

  • Learn how to effectively assess and develop a marketplace strategy.
  • Develop a road map to identify and remove bad actors.
  • Build quality product detail pages, capture traffic, and accelerate sales.
Aisha Khan Pharmapacks
1:35 pm -2:10 pm

Panel: Unlocking the potential of a direct customer relationship
Aisha Khan, Chief Strategy Officer, Pharmapacks
Michael Greenberg, CEO, Retina.ai

  • Explore the importance of building customer relationship skills for the future of marketing.
  • Evaluate how deeper levels of investment unlock deeper levels of value.
  • Gain actionable insights with best-in-class brand examples.
2:10 pm - 2:25 pm    BREAK
Lei Duran
2:25 pm - 2:55 pm

The Walmart competitive advantage through the COVID-19 recovery
Lei Duran, SVP, Kantar
Timothy Campbell, Director, Kantar

  • Learn how Walmart’s ecommerce investment strategy and ecosystem have paid off during COVID-19.
  • Discover how brands can find new growth with Walmart during this time of accelerated Online Grocery growth.
  • Look into the future of Online Grocery as Walmart eyes new fulfillment methods to extend access and its competitive advantage.
Prem Shunmugavelu
2:55 pm - 3:25 pm

Managing your ecommerce organization through COVID-19
Prem Shunmugavelu, VP, Kantar
Christina Anderson, Senior Director, Kantar

  • Evaluate organizational digital maturity today and discuss the marketplace changes in omnichannel accelerated by COVID-19.
  • Look at how companies need to evaluate and align resources moving forward.
  • Map out the near-term actions and commercial investment choices organizations should consider.
Rachel Dalton
3:25 pm - 3:30 pm

Wrap-up and final thoughts
Todd Szahun, SVP, Kantar
Rachel Dalton, Director, Kantar

 

 

 

Kantar Event Speakers

Todd Szahun 150x150
Todd Szahun
Senior Vice President

Todd leads the eCommerce and new retail insights team. Before joining Kantar, Todd held simultaneous corporate and operational roles within WPP, leading the expansion of practice areas including eCommerce, digital, data strategy, and shopper marketing across many of WPP’s top 50 clients. With deep client expertise in CPG; technology; entertainment; pharmaceuticals; and beer, wine, and spirits, Todd brings a wealth of experience building and deploying end-to-end marketing activities, including research, activation, amplification and measurement, that enable a broad view of what works across channels and sectors. Todd holds a B.A. in political science and an MBA with a focus on innovation and entrepreneurship. He is a published author, frequent speaker at industry events, and startup adviser.

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Jonathan Young
Executive Vice President

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Prem Shunmugavelu
Senior Vice President

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Christina Anderson
Senior Director
Christina is senior director of digital and omnichannel on the Kantar team. She has extensive experience in ecommerce, omnichannel, consumer products, and analytics. Christina has partnered with manufacturers and retailers to help build comprehensive digital commerce strategies, develop omnichannel insights and action plans, and optimize digital-shelf execution. Before joining Kantar, Christina worked at an ecommerce data and analytics SaaS firm, where she partnered with global manufacturers on ecommerce performance optimization, data and reporting integration, and global structure and strategy best practices. Christina graduated magna cum laude from the University of Southern California with a B.S. in business administration.

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Rachel Dalton
Director
Rachel leads eCommerce content and insights development for Kantar Retail IQ and Kantar events with a focus on Amazon and forecasting. She has a background in brand and global business management from her work leading strategic planning, new product development, and marketing initiatives across several CPG brands and categories. Rachel holds a B.A. from Connecticut College and an MBA from Cornell University.

Lei Duran
Lei Duran
Senior Vice President
Lei leads Kantar’s insights into Walmart and big-box retail. She has 20 years of experience as a marketing and merchandising strategist. She was a senior-level client for most of her career at Fortune 100 companies, including Delta Airlines, Miller, Walmart, and then on the agency side with WPP Geometry. She spent the most recent 15 years working in the Walmart ecosystem, including 10 years as a marketing and merchandising leader with a multibillion-dollar P&L. She most recently worked with top CPG suppliers using her deep understanding of Walmart to grow sales and distribution via marketing and advanced strategic planning. She is passionate about the fast-paced nature of commerce and has an innate curiosity about what drives shopper behavior. Lei holds a bachelor’s degree and an MBA from the University of Michigan.
Caroline Dumas
Caroline Dumas
Analyst
Caroline is an Analyst on the Shopper Insights team, contributing to content creation and analyzing ShopperScape® data for clients. Prior to joining Kantar in 2018, Caroline worked for a custom research firm executing and managing quantitative and qualitative research for clients. Caroline earned a B.B.A. in marketing from Georgia College and State University in 2016 and a master’s in marketing research from the University of Georgia in 2017.
Reid Greenberg
Reid Greenberg
EVP, Kantar
Reid leads Kantar’s global ecommerce and digital advisory business. He has an extensive background in Amazon first- and third-party strategies, pure-play online retailers, ecommerce efforts of more traditional brick-and-mortar retailers, multichannel best practices, digital path to purchase, emerging digital/ecommerce trends, and the evolving impact of the connected omnichannel shopper. Reid’s opinions and commentaries have been featured in The Wall Street Journal, CNBC, Chief Information Officer, Forbes, and other media banners. He was recently named one of the top ecommerce influencers to follow by Prisync.com and a key ecommerce and digital individual to follow on LinkedIn by Profitero. Reid has over 20 years of experience in a variety of senior ecommerce, digital, marketing, and leadership roles at companies such as eBay, Keurig Green Mountain, and Seventh Generation. Most recently, Reid served as president/CEO of Vermont’s Original, the 120-year-old manufacturer of the iconic Bag Balm brand of skin care.
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Timothy Campbell
Director
Tim leads research and insights for Kantar’s club channel coverage. He is responsible for developing syndicated content, hosting event presentations, and delivering custom work related to the three major U.S. club retailers: Costco, Sam’s Club, and BJ’s Wholesale. He also coordinates coverage for Walmart International in addition to providing topical support for private label and more general brick-and-mortar retail insights. He has been cited by NPR, The Wall Street Journal, CNN, and other media outlets. Tim joined Kantar in December 2013. He holds a B.A. in economics and political science from Gordon College.
Aisha Khan Pharmapacks
Aisha Khan
Chief Strategy Officer, Pharmapacks

Virtual Event

Around June 5th, attendees will receive a welcome email with link to virtually access the Digital eCommerce Leadership Virtual Event. If you do not receive this link, please email events@kantarconsulting.com

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