NEW DATE: 16-17 September 2020
Amsterdam, The Netherlands
 
 
 
 
Digital Commerce Conference
 
Register Now

 

KANTAR ANNOUNCES NEW DATES OF 16-17 SEPTEMBER FOR ITS 2020 DIGITAL COMMERCE CONFERENCE 

Due to concerns for the health of our delegates and government guidelines on large gatherings related to Covid-19, we have decided to reschedule our flagship Digital Commerce Conference, originally planned to take place on 13-14 May.  

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About the conference

Kantar's 2020 Digital Commerce Conference promises to be our most important and ambitious ever

At this year's Digital Commerce event, we aim to give you everything you need to create your best possible Digital Commerce growth visions, capabilities and plans for the next 5 years and beyond.

Highlights of the conference include:

  • Kantar's predictions for the next 5 years of European digital retail
  • Special feature on the resurgence of egrocery across Europe
  • Exclusive commerce research and analyses on omnishopper dynamics across platforms
  • Winning data-driven marketing and media strategies across the omnichannel path to purchase
  • 3 x insight-to-activation workstreams: 1. Bricks&Clicks 2. Pureplay and 3. Marketplace/D2C/Social Selling
  • Vital lessons from taking a net-revenue-management approach
  • Two days packed full of compelling case studies from leading brands 

 

Who should attend

Everyone, who has an ecommerce or digital commerce KPI. And with the rise of one-demand teams, it’s more appropriate than ever for you to bring your brand and marketing colleagues along. This event is perfect for: 
  • Ecommerce Directors
  • Sales Directors
  • Commercial Directors
  • CMOs & Marketing Directors
  • Global, Europe and Country customer leads
  • Insight Managers
  • Key Account Managers
  • Channel Development Managers
  • Marketing & Brand Managers
  • Shopper Marketeers
  • Experience Managers - CX, UX
  • Digital Specialists - SEO, Onsite media
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"Great to be around like-minded people and get the confirmation that my strategies and focus are valid and achievable."
Senior National Account Manager, L'Oreal
 
 

What's New in 2020?

In addition to tangible action plans and templates, rich peer to peer interaction, and best practice case studies from top brands (and no sponsors or selling from the stage), we’re setting out an even bigger and better program than ever before.

NEW topics and NEW structure for our event program

Day 1: What you need to create a winning 2025 digital commerce strategy
You'll get the latest omnichannel retail perspectives and forecasts, hear from our brand & marketing experts on how to build and influence digital marketing channels and get all the insights you need to know where to play in 2020 and beyond.

Day 2: How to build winning 2025 channel development plans
We'll cover vital topics including digital net-revenue-management and grocery on-demand, conduct live benchmarking of your 2025 commercial readiness, unveil our New Retail Calendar tool and finish the day with 3 NEW workstreams covering Bricks & Clicks, Pureplay, and Marketplace/D2C/Social Selling.

NEW Pre- and Post-Event Webinars - Based on your feedback from last year we are introducing two new exciting elements to ensure that delegates get the absolute most from the event

Pre-Event Primer Webinar
Designed for digital commerce newbies and for those who wish to attend the more advanced Amazon/Pureplay workstream on Day 2 of the event, this 45-minute webinar introduces the digital retail landscape with a specific focus on Amazon Foundational understanding. Exclusively for event delegates.

Post-Event Wrap-up Webinar
All the answers and discussion captured over the two days from the audience participation and sharing platform will be summarized and the key themes shared in a follow-up 45-minute webinar, exclusively for event delegates.

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"The conference was a good mix of strategic and operational insights. A really thorough two days worth of learnings."
Senior Ecommerce Innovation Manager, Reckitt Benckiser 
 
 

Once again, we’ve kept our Full Delegate Pass prices flat.  At the same time, we've made it easier than ever for you to attend as a group with our innovation this year of a 3-person Delegation Pass (equivalent to a 3 for 2 or bring a 3rd person for free). This is designed to help those who wish to bring their senior leaders, cross-functional colleagues, or direct reports along.  As Digital Commerce covers Sales and Marketing best practice, this is a perfect opportunity for you to include more people in your organisation in building your 2025 ecommerce strategy.

 

 

3 Person Delegation Pass

4550

 

 

One day passes are available for 1295.

Pass Price includes Full Access to both days of the event, PDf files of all event presentations*, Pre-event Amazon Primer Webinar, and Post-event Q&A Webinar Access.

Quick question regarding pricing? Email our Events Director amy.mccoy@kantar.com

(*Some guest speaker case studies may be excluded from sharing at their request.)

 

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"I liked it a lot. Very inspiring, great insights, very good speakers and good networking with ecommerce leaders."
International Ecommerce Manager, Lindt 
 

Agenda

Morning Sessions

Setting the context for European digital commerce as we enter the 2020's

The development of ecommerce in Europe has always been constrained by supply-side factors, rather than demand. That is about to change and the decade ahead promises a step-change in available digital platforms for brand owners to more directly reach and convert their target consumers. In this session, we track the evolution of European ecommerce over the past 10 years - and argue the time is right for a broader more helpful and more multi-discipline Digital Commerce Definition to be adopted.

The future of consumption: Looking at what the future holds for 2050

When it comes to the future consumer and their increasingly digitised lives, it is helpful to view them through the lens of Generations. In this mind-expanding session, we will be stepping back to see the big picture dynamics that will impact the key macro categories of consumption patterns over the next 10-30 years and the implications for us as Digital Commerce, Marketing and Sales professionals.



Networking Break


 

The 2025 digital retail landscape: Where will the growth come from?

How will you know if you’re investing in the right places? As existing retail continues to adapt, and new retail causes relentless disruptions, identifying efficient and profitable growth is becoming harder. During this session we’ll separate the feasible from the fanciful digital commerce opportunities, helping you unearth true growth drivers, and crucially, how to fully capitalise on them. 


Morning keynote session

Hear from an industry leader on the frontlines of digital commerce transformation. Speaker TBC

Lunch (12:00 PM - 1:00 PM)

Afternoon Sessions

The 2025 digital brand manifesto: The joy of CX

The challenge for brand owners in the 2020's is understanding new post-digital paths to purchase, from awareness to conversion, while at the same time, understanding the equally digital, post-purchase path to passion, from product experience to advocacy to repeat purchase. In this essential session you’ll learn about the new consumer and shopper imperatives that marketers must embrace over the next 5-10 years in order to drive discovery and experience.


Reversing the funnel: Using purchase journey data to target your media strategy

In today's digital world, everything begins and ends in media. During this session hear best practice examples of successful campaigns that connect content to commerce. Learn how brand owners are supercharging their media strategies by leveraging purchase journey data to spot opportunities and problems at every state of the customer cycle and turn both into growth.

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Networking Break


Creating consumer-journey-centered organizations

Sharing benchmarks from Kantar’s client work as well as our annual Ecomm Organization Survey in conjunction with Profitero, this session distils the key learning and design principles you need to advance your own Digital Commerce capabilities. It also reveals how leading brands are re-skilling and re-organizing their sales and marketing teams around the Consumer-Journey to great effect.


Sharpening your digital commerce vision: Criteria building blocks 

Are you ready to win in the new integrated digital consumer and commercial spaces that will redefine your category between now & 2025? We'll wrap up the day by creating a clear checklist of what you'll need to do to continuously improve and take your digital commerce marketing and sales performance to the next level.

Welcome Reception (5:00-6:30 PM)

Morning Sessions

How to win in the European post-retail retail world

What will characterize modern retail in its seventh decade? The 2020s will be a turbulent period where retailers become more than retailers and successful organizations shift their focus to inputs over outcomes. Drawing from our US, European, and global outlooks, Kantar unveils the growth dynamics of the post-retail world through the lens of the four key drivers of change that will define the retail climate of the 2020s.

Are you really prepared for the surge of omnichannel grocery across Europe?

Grocery Retailers across Europe are well on their way to wholly committing to operating as omnichannel businesses over the next 2-3 years. However, most of their suppliers are not. In this important talk, discover why every digital touchpoint is a potential point of pre-order and what it means - across fulfilment, trade investment and commercial planning at the basket level - for grocery suppliers who will need to up their game to grow market share.  


The new retail calendar: Activating shoppers against the physical and digital

As planning for promotions goes from single channel to omnichannel, we are seeing a shift from brand owners having to plan within channel "rules". In this talk Kantar outlines how smart brand owners are leveraging and creating their own cross-channel events - from Father's Day to Pride Week to the Olympics to epports and entertainment - into successful in-store execution, brand growth and commercial return.

 


Break



Time for ecommerce to grow up? Vital lessons from net revenue management (NRM)

What does NRM have to do with ecommerce? Short Answer = everything! As ecommerce comes of age it needs to go from being treated as an exception to operating under the same rules as other "grown up" channels. In this session, we show how established NRM principles can constructively challenge our notions of what constitutes best practice ecommerce management.

Live benchmarking session: How fit is your organization to compete in digital commerce?

This session gives delegates a chance to see how their organizations measure up across a range of digital commerce management benchmarks. Using audience participation tools, we will see where your commercial "operating system" is performing ahead or behind a range of Kantar benchmarks for omnichannel process performance and digital commerce organizational capabilities.

Lunch (12:00 PM - 1:00 PM)

Afternoon Sessions

Afternoon Workstreams: Choose from 1. Bricks & Clicks 2. Pureplay or 3. Marketplace/DTC/Social Selling

After the success of last year’s pureplay and marketplace workstreams – where we held deep-dive breakout sessions discussing the unique challenges and key success factors for each platform – this year we are adding a 3rd workstream to cover omnichannel retail.  We are also shifting the focus in our marketplace workstream to be on European direct to consumer best practice (including flagship stores and social selling).

Each 2.5 hour workstream will comprise 3 sessions unique to winning on that digital commerce platform. In each workstream we'll first cover channel execution, then deep dive into media/activation, and lastly a final session showcasing a best practice case study.  Delegates are invited to attend one workstream, or to mix and match.  

 


Break


 

Build your digital commerce 2025 plan

In this closing session, we will review and consolidate the learnings from across all digital commerce platforms - Bricks & Clicks, Pureplay and Marketplace/D2C - and outline an overarching framework for channel planning, equipping you with tangible tools for developing your 2025 digital commerce sales plans.

 

Kantar Event Speakers

Owen McCabe
Owen McCabe
Partner

conrad persons_bw
Conrad Persons
Managing Partner

Sophie Saunders
Sophie Saunders
Principal Consultant

CUsersmccoyaOneDrive - KantarEvent Project Management2020 Event Planning2020 Digital Commerce FOLDER OF JOYMarketingKantar SpeakersNick East-12-Edit_squarebw
Nick East
Director of Consulting

Izzy Pugh
Izzy Pugh
Global Practice Lead

Malcolm PInkerton
Malcolm Pinkerton
Vice President eCommerce

Anusha Couttigane
Anusha Couttigane
Principal Analyst

Lucy Denny
Lucy Denny
Partner

Paul Thorpe
Paul Thorpe
Principal Consultant

Harriet Leach
Harriet Leach
Senior Digital Analyst

Lidia Palubina 2
Lidia Palubina
Principal Consultant

Location & Venue Info

de Hallen Studio's

De Hallen, Hannie Dankbaarpassage 18, 1053 RT Amsterdam, The Netherlands

Learn more about our 2020 events