NEW DATE: 14 May & 16-17 September 2020
Amsterdam, The Netherlands
Digital Commerce Livestream & Conference
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Updated agenda now available for our LIVESTREAM taking place on the 14th of MAY. Plus, we’ve adjusted the focus of our September CONFERENCE. View details below.

Information as it pertains to COVID-19. Read more 


About the conference

Kantar’s Digital Commerce Conference, now in its 9th year, is the industry’s leading event for brand owners seeking to win at digital retail. This year, it’s becoming a May-to-September affair.

We are pleased to announce that we have added a Digital Strategy Livestream event on May 14 as an important and timely complement to our rescheduled main Digital Commerce Conference on September 16-17 in Amsterdam.

This is in response to the immediate need for brand owners like yourself to have the latest digital commerce projections, insights, and benchmarks as you prepare for your annual commercial planning cycle from Q2.

As we emerge from the current COVID-19 crisis, it has never been more important to understand the presumably much larger role digital commerce will play in your medium-to-long-term strategy.  So it is not an exaggeration to say that these May and September events will be our most important digital events ever.


Two Digital Commerce (DC) events to help You to Win

Our May event (DC Strategic Insights) & September event (DC Strategic Planning) will complement the typical planning milestones for commercial strategy and planning processes – to ensure digital commerce opportunities and challenges are appropriately factored into your 2021-25 growth planning.


Livestream Agenda Highlights:

What you will learn at the livestream event on May 14th

Our May livestream event is timed to support the inclusion of digital commerce thinking into the category, brand and portfolio strategies at the I&O (Issues and Opportunities) phase of your commercial planning process for 2021 & beyond. This three-hour session will be delivered online and will prepare you for the new consumer and retail landscape. See full agenda for details:

  • Meet the 2030 consumer and the human factors driving the increasingly digital lives of shoppers and consumers in post-COVID-19 Europe
  • The revised European retail landscape
  • Lessons from top brands on the “leading edge” of digital commerce
  • Live benchmarking of your brand’s performance versus industry norms
  • Implications for your 2021-25 brand strategy


Conference Agenda Highlights:

What you will learn at our flagship conference on September 16-17

Our two-day September conference is timed to support the channel planning phase of your commercial planning process for 2021-2025. Kantar’s team of experts will be on hand to help you translate your brand plans into powerful omnichannel & digital commerce channel plans. See full agenda for details:

  • European retail outlook based on latest analysis of post-COVID-19 recovery scenarios.
  • Shopper dynamics across DC platforms
  • Case studies and best practice examples of channel execution and on-site media planning
  • 3 x Interactive Channel Planning Clinics; covering Bricks & Clicks, Pureplay/Marketplace, DTC/Social Selling.
  • Live benchmarking of your capabilities and operational fitness to win in digital commerce
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"Great to be around like-minded people and get the confirmation that my strategies and focus are valid and achievable."
Senior National Account Manager, L'Oreal

Who should attend

Everyone, who has an ecommerce or digital commerce KPI. And with the rise of one-demand teams, it’s more appropriate than ever for you to bring your brand and marketing colleagues along. This event is perfect for: 
  • Ecommerce Directors
  • Sales Directors
  • Commercial Directors
  • CMOs & Marketing Directors
  • Global, Europe and Country customer leads
  • Insight Managers
  • Key Account Managers
  • Channel Development Managers
  • Marketing & Brand Managers
  • Shopper Marketeers
  • Experience Managers - CX, UX
  • Digital Specialists - SEO, Onsite media
"The conference was a good mix of strategic and operational insights. A really thorough two days worth of learnings."
Senior Ecommerce Innovation Manager, Reckitt Benckiser 


  • Register for the September Conference, and you’ll automatically be registered for the Livestream at no extra cost.
  • If you just want to attend the Livestream, you can purchase a stand-alone pass to that session with no further obligation.
  • If you would like to attend the Livestream, and decide to register for the September Conference at a later date, your Livestream fee will be deducted from your Conference admission.


Livestream Pass


Access to the May livestream only.


3 Person Delegation Pass


Free access to the May livestream, access to both days of the September conference, and PDF files of all presentations for 3 people


One day passes are available for 1295.

Quick question regarding pricing? Email our Events Director

(*Some guest speaker case studies may be excluded from sharing at their request.)


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"I liked it a lot. Very inspiring, great insights, very good speakers and good networking with ecommerce leaders."
International Ecommerce Manager, Lindt 

Agendas for the Livestream and Conference

Digital Commerce Livestream, 14 May 1:00 - 4:00pm GMT +1 / 2:00 - 5:00pm CET



Meet your 2030 Consumer

Kantar’s Futures team will help you get to know your 2030 consumer. Discover the human factors driving the increasingly digital lives of consumers & shoppers in post-COVID-19 Europe

• Future of home, work, play // Emerging generational effects 
• New attitudes to sustainability // Impact of the rollout of new technologies e.g. 5G

The Emerging Post-Retail Retail Landscape

Using our Worldpanel+ data, we’ll give you what you need to know about the shifts in strategies that are restructuring the trade across Europe.

• Channel forecasts across Bricks & Clicks, Pureplay and Direct-to-Consumer
• New Retail best practice examples // Shopper experience // Fulfillment options

Lessons from the Leading Edge

Hear lessons from the leading edge of digital commerce, firsthand from a top brand seeking to navigate post-COVID-19 Europe (speaker TBC):

• Ambition / Philosophy
• Roadmap for 2025 and beyond
• What you need to get there


Stretch Break


Live Benchmarking

Our Digital Commerce team will help you to live benchmark your DC capability. Where are your brands over-performing and under-performing vs industry norms? What’s your DC fitness?

• DC strategic fitness (eMerchandising, content, marketing/media, channel capabilities)
• DC organisational fitness
• Personalised DC fitness plan (key areas to focus to accelerate your DC capability)

Hone your Brand Strategy

Learn what you need to do to get your brand strategy on point from our Brand & Innovation team

• Pivoting to new demand spaces: repurpose your brand DNA
• Sharpening your content strategy to create positive experiences and practical solutions along the P2P
• Future-proofing for your portfolio: redefine innovation

Digital Commerce Conference, 16 September 8:30 - 5:00pm

De Hallen Studios, Amsterdam 


Morning Sessions

Welcome to the New Digital Decade


The 2020s Retail Landscape

Kantar delivers its latest insights on the European digital commerce landscape, using data and observations from the previous 6 months of how this monumental shared experience across Europe has impacted what was already a strong shift in demand to online shopping.

Maximising your Brand Strategy

How to use DC platforms to better drive brand equity & sales.


Networking Break


eCommerce Net Revenue Management

Managing digital commerce channels for peak efficiency. 


Morning keynote session

Building & scaling a winning digital commerce-enabled business – FMCG case study.

Lunch (12:00 PM - 1:00 PM)

Afternoon Sessions

Channel Planning Clinic for OmniChannel Retailers

• Omnichannel leadership: eJoint business planning, key priorities & best practice
• Activating across the Path to Purchase on Bricks & Clicks:
• Networking Break
• Case study on how brands are winning in omnichannel grocery
• Omnichannel Expert Panel: addressing delegate questions


Digital Commerce Channel Strategy Wrap Up

Omnichannel as a crucial driver of your 2021-25 Plans.

Welcome Reception (5:00-6:30 PM)

Digital Commerce Conference, 17 September 8:30 - 4:45pm

De Hallen Studios, Amsterdam 


Morning Sessions

Welcome Back: Review/Preview


The Digital Commerce Organization

The customer-journey-focused organization & the new must-have commercial competencies.

Leveraging Digital Commerce Data & Analytics


Networking Break

The New Retail Calendar

How to maximise eRetail mega-events & create your own.

Live Benchmarking Session

Are your omnichannel, pureplay, & DTC channel capabilities fit for purpose to compete in the 2020s?

Lunch (12:00 PM - 1:00 PM)

Afternoon Sessions (Pick one clinic)

Channel Planning Clinic for Pureplay

• Pureplay 1P/3P strategy (AMZ, etc)
• Building winning campaigns on pureplay platforms
• Best practice case study for pureplay
• Pureplay Q&A clinic

Channel Planning Clinic for DTC/Social Selling

• When & how to go direct to consumer
• Driving traffic and conversion on DTC platforms
• Best practice case studies (DTC/Social)
• DTC/Social selling Q&A clinic

Digital Commerce Channel Capability Wrap-up

The role new routes to the consumer will play in your 2021-25 plans.


Kantar Event Speakers

Owen McCabe
Owen McCabe

conrad persons_bw
Conrad Persons
Managing Partner

CUsersmccoyaOneDrive - KantarEvent Project Management2020 Event Planning2020 Digital Commerce FOLDER OF JOYMarketingKantar SpeakersNick East-12-Edit_squarebw
Nick East
Director of Consulting

Izzy Pugh
Izzy Pugh
Global Practice Lead

Malcolm PInkerton
Malcolm Pinkerton
Vice President eCommerce

Anusha Couttigane
Anusha Couttigane
Principal Analyst

Lucy Denny
Lucy Denny

Paul Thorpe
Paul Thorpe
Principal Consultant

Harriet Leach
Harriet Leach
Senior Digital Analyst

Lidia Palubina 2
Lidia Palubina
Principal Consultant

Location & Venue Info

de Hallen Studio's

De Hallen, Hannie Dankbaarpassage 18, 1053 RT Amsterdam, The Netherlands

Learn more about our 2020 events