You are invited to join us for our first ever virtual Digital Commerce Conference in Europe

DATE: 16-17 September 2020
Online Conference
Digital Commerce Conference
Digital Leadership for the New Decade
Purchase On-demand


See below for full details and pricing

Event Update: Kantar introduces its new event platform, Kantar Connect. Learn more 

For the health and safety of our clients Kantar delivered its flagship conference this September 2020 as a fully digital experience and is now available on-demand!

View the updated agenda

About the conference

Kantar’s Digital Commerce Conference is the industry’s leading event for brand owners seeking to excel at digital retail. With the demand for digital intelligence at an unprecedented high it is more important than ever to provide trusted thought leadership and hands-on guidance to brands seeking to win in this space. 

Agenda highlights: We developed this agenda specifically to promote the role of Digital Commerce in the channel planning phase of your commercial planning process for 2021-2025. We’ve redesigned this to take full advantage of the positive aspects of using a virtual platform - through the delivery of Plenary Sessions, Interactive Masterclasses, Facilitated Networking and Optional Electives. Kantar’s team of experts will be on hand throughout to help you translate your brand plans into powerful omnichannel & digital commerce channel plans.  

What you will get out of this conference to inspire your 2021 digital commerce strategy

  • Access vital intelligence: European retail outlook based on latest analysis of post-COVID-19 recovery scenarios 
  • Navigate the DC ecosystem wars and identify the right resources for your categories and brands 
  • Understand shopper dynamics across DC platforms 
  • Leverage DC data and analytics to support your plans 

What you will get from this conference to equip your team to win: 

  • Case studies and best practice examples of channel execution and on-site media planning 
  • Guest speakers from FMCG in both food and non-food categories 
  • 2 x Plenary Sessions to help you segment the opportunity, prepare your organization, and measure success 
  • 2 x Interactive Channel Planning Masterclasses; covering Bricks & Clicks and Pureplay/Marketplace 
  • 2 x Optional Electives including DTC/Social Selling and Measuring Success 
  • Live benchmarking of your capabilities and operational fitness to win in DC 
  • Facilitated networking sessions for sharing learnings, meeting the speakers, and connecting with fellow delegates 


View full agenda


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"Great to be around like-minded people and get the confirmation that my strategies and focus are valid and achievable."
Senior National Account Manager, L'Oréal

Who should purchase?

Everyone, who has an ecommerce or digital commerce KPI. And with the rise of one-demand teams, it’s more appropriate than ever for you to bring your brand and marketing colleagues along. This event is perfect for: 
  • Ecommerce Directors
  • Sales Directors
  • Commercial Directors
  • CMOs & Marketing Directors
  • Global, Europe and Country customer leads
  • Insight Managers
  • Key Account Managers
  • Channel Development Managers
  • Marketing & Brand Managers
  • Shopper Marketeers
  • Experience Managers - CX, UX
  • Digital Specialists - SEO, On-site media
"The conference was a good mix of strategic and operational insights. A really thorough two days worth of learnings."
Senior Ecommerce Innovation Manager, Reckitt Benckiser 

On-demand Package


Full recording of the September Conference (9 hours of recorded content)

Full recording of the May Digital Commerce Livestream (3 hours of recorded content)

All materials and event decks in PDF format 


Quick question regarding pricing? Email our Events Director

(*Some guest speaker case studies may be excluded from sharing at their request.)



Leading brands rely on Kantar for actionable digital insights that grow the bottom line. Here's a look at companies who have attended last year's conference:

2019 DCOM attendees


Kantar's new immersive experience

We know that connecting with your peers remains a vital part of why you choose to attend events. We’re delighted to introduce our NEW event platform, Kantar Connect, focused on providing you with opportunities to network and engage with other brands, Kantar experts and our content.


Kantar Connect Demo Promo_V3


Prior to the event registered attendees will receive a link to virtually access the event. Once on the platform you can create your profile accordingly. If you do not receive the link, please email



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"I liked it a lot. Very inspiring, great insights, very good speakers and good networking with ecommerce leaders."
International Ecommerce Manager, Lindt 

Conference Agenda

Digital Commerce Conference

16 September, Online


Plenary Session + Masterclass, 10:00am - 2:30pm CET/ 9:00am - 1:30pm BST

Optional Elective, 3:00 - 4:00pm CET/ 2:00 - 3:00pm BST


Event Onboarding
Tech check, intro to tools and platform, speaker meet & greet


Plenary Session: Channel Strategy (10:00 - 11:40am)


Welcome to the New Digital Decade

The 2021-25 Retail Landscape

Kantar delivers its latest insights on the European DC landscape using data and observations from the previous 6 months of how this monumental shared experience has impacted what was already a strong shift in demand to online shopping

The 2021-25 Shopper Landscape

A look at how shopper demands for digital have triggered tectonic shifts and disrupted future predictions

eCommerce Comes of Age: Net Revenue Management

As digital’s age of adolescence comes to an end, learn how to manage digital commerce channels for peak efficiency 

Keynote: The New Role of Digital Commerce in post-COVID-19 Business Planning

Manuel Berquet, Digital Commerce Director Europe, Coca-Cola, delivers insight into what brands needs to do to navigate the new retail reality and create a roadmap for 2025 and beyond

Lunch Break (11:40am - 12:40pm)


Optional Facilitated Networking - Bring your lunch (12:10 - 12:40pm)

Speaker meet & greet, connect with other delegates

Interactive Masterclass: Omnichannel and Bricks & Clicks (12:45 - 2:15pm)


Winning with Bricks & Clicks Retailers

eJoint Business Planning, key priorities and best practice

Activating Brands on Bricks & Clicks

Assortment, content, on-site media

Case Study: Winning in European Omnichannel Grocery

Hear from a top brand the strategies they are using to win in the grocery channel online (Speaker TBC)

Omnichannel/ Bricks & Clicks Q&A Clinic

Interactive group discussion to hone learnings, explore next steps and identify action plans


Wrap Up (2:15 - 2:30pm)

Optional Elective - Interactive Masterclass:  DTC and Social Selling (3:00 - 4:00pm)


When/How You Should Go Direct-to-Consumer

Evaluate your brand’s readiness for DTC

Creating Compelling Brand Experiences

Learn how to create amazing brand experiences online

Driving Traffic/Conversion on DTC

Learn how to make your brand discoverable using DTC channels

Case Study: What we can learn from Digital Native Brands

Hear from a digital native brand how to maximize the power of social selling (Speaker TBC)

DTC/Social Selling Q&A Clinic

Interactive group discussion to hone learnings, explore next steps and identify action plans

Digital Commerce Conference

17 September, Online


Plenary Session + Masterclass, 10:00am - 2:30pm CET/ 9:00am - 1:30pm BST

Optional Elective, 3:00 - 4:00pm CET/ 2:00 - 3:00pm BST


Plenary Session: Channel Capability  (10:00 - 11:50am)


Welcome: Digital Commerce Ecosystem Wars

Do you have the resources you need to win in the new normal?

Live Benchmarking: Is your Organization Fit to Win in the Digital Commerce Channels?

Is your brand under- or over-performing? Create a personalized DC fitness plan across eMerchandising, content, marketing/media, channel capabilities and organization performance

The Consumer-Journey-Focused Organization

The customer-journey-focused organization & the new must-have commercial competencies.

Keynote: Building and Scaling a Winning Digital Commerce-enabled Business 

Speaker TBC

Lunch Break (11:50am - 12:50pm)


Optional Facilitated Networking - Bring your lunch (12:20 - 12:50pm)

Speaker meet & greet, connect with other delegates

Interactive Masterclass: Pureplay and 3P Marketplace (12:50 - 2:20pm)


Winning in Pureplay Retailers

Assortment, 1P/3P Strategy, Key tradeables

How to Build Winning Campaigns on Pureplay

Case Study: How to Manage Amazon on Your Own Terms

Hear from a top brand how to maximize sales growth on Amazon

Pureplay/3P Marketplace Q&A Clinic

Interactive group discussion to hone learnings, explore next steps and identify action plans


Wrap Up (2:20 - 2:30pm)

Optional Elective - Measuring Success (3:00 - 4:00pm)


Keynote: You Can’t Manage What You Can’t Measure

Hear from a top brand how to use data and analytics to drive business success (Speaker TBC)

Leverage DC Data & Analytics

Our analytics experts will look at how you can leverage data for insights and activation

DC Sales and Brand Equity Tracking

How to use DC platforms to maximize your brand strategy

Wrap-up and Close

Identify next steps and action plans

Digital Commerce Livestream, 14 May 2020

Listen on-demand

Upon registration, you will receive an access code for the on-demand Livestream


Meet your 2030 Consumer

Kantar’s Futures team will help you get to know your 2030 consumer. Discover the human factors driving the increasingly digital lives of consumers & shoppers in post-COVID-19 Europe

• Future of home, work, play // Emerging generational effects 
• New attitudes to sustainability // Impact of the rollout of new technologies e.g. 5G

The Emerging Post-Retail Retail Landscape

Using our Worldpanel+ data, we’ll give you what you need to know about the shifts in strategies that are restructuring the trade across Europe.

• Channel forecasts across Bricks & Clicks, Pureplay and Direct-to-Consumer
• New Retail best practice examples // Shopper experience // Fulfillment options

Lessons from the Leading Edge

Hear lessons from the leading edge of digital commerce, firsthand from a top brand seeking to navigate post-COVID-19 Europe (speaker TBC):

• Ambition / Philosophy
• Roadmap for 2025 and beyond
• What you need to get there


Stretch Break


Live Benchmarking

Our Digital Commerce team will help you to live benchmark your DC capability. Where are your brands over-performing and under-performing vs industry norms? What’s your DC fitness?

• DC strategic fitness (eMerchandising, content, marketing/media, channel capabilities)
• DC organisational fitness
• Personalised DC fitness plan (key areas to focus to accelerate your DC capability)

Hone your Brand Strategy

Learn what you need to do to get your brand strategy on point from our Brand & Innovation team

• Pivoting to new demand spaces: repurpose your brand DNA
• Sharpening your content strategy to create positive experiences and practical solutions along the P2P
• Future-proofing for your portfolio: redefine innovation


Kantar Event Speakers

Owen McCabe
Owen McCabe

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Conrad Persons
Managing Partner

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Nick East
Director of Consulting

Malcolm PInkerton
Malcolm Pinkerton
Vice President eCommerce

Lucy Denny
Lucy Denny

James Spiers
Principal Consultant

Lidia Palubina 2
Lidia Palubina
Principal Consultant