9 September, 2020
Online
 
 
 
Dollar General and Dollar Tree
Virtual Event
 
Download Agenda
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About The Dollar General and Dollar Tree Virtual Event

As we enter unprecedented territory, trying to apply past lessons to gauge future dollar store growth will only slow you down. Instead, our subject-matter experts will focus on the present and those certaintiesthat will help you reset your customer plans and drive profitable growth. 

 

You’ll walk away from this Virtual Event with: 

 

  • A better picture of core Dollar General, Dollar Tree, and Family Dollar shoppers and how their consideration sets and paths to purchase are becoming more complex across the income spectrum 
  • An understanding of how each retailer is resetting its price image amid greater competitive pressure, reconfiguring store layouts, and reworking traffic to fix trip consolidation 
  • road map to manage changes in macro space/ranging 
  • Inspiration for enhancing merchandising initiatives and developing a new activation calendar 

 

Register Now

 

 

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Don’t just dream of winning in retail. Experience it. Access our industry’s best
and brightest through thought-provoking presentations, inspiring conversations,
and hands-on working sessions. It’s time
to set yourself apart in the new era of retail.
 

Individual Event Pass

$ 1,250

Full Access to virtual events, session recordings, and PDF files of all available event presentations.

Group Event Pass (5 guests)

$ 5,000

Full Access to virtual events, session recordings, and PDF files of all available event presentations.

Enterprise Access

$ 10,000

  • Full Access to virtual events, session recordings, and PDF files of all available event presentations.

Upweighting the dollar store focus: Growth in unprecedented times

Simon_Johnstone_Square

11:00-11:45 AM
A planning guide for dollar store suppliers in a new reality
Simon Johnstone, Director 

Begin the day with an overview of the main trends impacting the dollar channel.  

  • Review dollar store wins and losses during COVID-19.
  • Discover the US dollar channel’s size of prize in a post-COVID-19 world.
  • Navigate the channel’s changing financial and operational priorities.
  • Uncover the evolving competitive set in the battle for the low-income shopper.
Simon_Johnstone_Square

11:45 AM -12:35 PM
Breaking down Dollar General’s strategy
Simon Johnstone, Director 

Fresh, private label, new formats, and digital are at the center of how Dollar General is striving to offer better choice, value, and relevancy.

  • Learn the status and drivers of Dollar General’s performance and financial trends.
  • Evaluate key merchandising priorities and what Dollar General is doing to build credibility in fresh, private label, and service.
  • Examine format innovation and how the retailer is accelerating its digital strategy.
  • Pack, price, promo, and placement: What works well and what doesn’t?
12:35-12:55 PM | BREAK
Mary Brett Whitfield

12:55-1:35 PM
Health, wealth, and trips: The Dollar General shopper
Mary Brett WhitfieldSenior Vice President  

The economic downturn is hitting low-income/cash pay-dependent consumers hard, sending them into a prolonged savings mode.

  • Explore the key mindsets and shopping approaches defining shoppers across the income spectrum.
  • Discuss unique trips and occasions.
  • Define the profile of Dollar General’s most loyal shoppers.
  • Examine their interest in and the relevance of holistic health.
Simon Johnstone

1:35 - 2:25 PM
Breaking down the Dollar Tree/Family Dollar strategy
Simon Johnstone, Director 

This session goes deep into the Dollar Tree/Family Dollar strategy for a new era of growth.

  • Learn the status and drivers of the company’s performance and financial trends.
  • Understand the importance of its evolving pricing strategy.
  • Evaluate range rationalization and new merchandising priorities.
  • Map changes in format expansion and refurbishments.
  • Pack, price, promo and placement: What works well and what doesn’t?
2:25-2:40 PM | BREAK
MaryBrett Whitfield

2:40-3:20 PM
Health, wealth, and trips: The Dollar Tree/Family Dollar shopper
Mary Brett WhitfieldSenior Vice President 

The economic downturn is hitting low-income/cash pay-dependent consumers hard, sending them into a prolonged savings mode.

  • Explore the key mindsets and shopping approaches defining shoppers across the income spectrum.
  • Discuss unique trips and occasions.
  • Define the profile of the most loyal Dollar Tree/Family Dollar shoppers.
  • Examine their interest in and the relevance of holistic health.
Simon Johnstone

3:20-4:00 PM
Buying and selling: New expectations for retailer relations
Simon Johnstone, Director  

Suppliers will need to rethink their merchandising and activation calendars to inspire distracted shoppers and retailer customers changing how they interact with suppliers.

  • Identify omnichannel tactics to engage with shoppers across income segments.
  • Understand the conundrum of price versus value and how to win with smart shoppers.
  • Differentiate your value proposition.
  • Drive a new and differentiated promotional calendar.
  • Define the action steps needed to accelerate category and brand growth with dollar store retailers.
 

Kantar Event Speaker

S_Johnstone150x150
Simon Johnstone
Director

Simon Johnstone is a director on the Kantar Market Insights team based in Boston. He focuses on in-depth coverage of the discounter and convenience channels, including global coverage of Lidl and Aldi. Simon holds a B.A. in German from Royal Holloway University of London.
brettwhitfield.m_KANTAR_Web

Mary Brett Whitfield 

Senior Vice President 


 

Location and Venue

ONLINE

Learn more about our 2020 events