21 April, 2020 and 28 April, 2020
Online | April 21: 1:00-4:00 PM; April 28: 1:00-3:15 PM
Kroger Virtual Event
Download Agenda
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About The Kroger Workshop

As Kroger turns into the back half of the Restock Kroger era, it’s important to understand not only the progress the retailer has made against the plan, but also where it goes from here. Further complicating the environment for Kroger is the COVID-19 outbreak that is changing shopper behavior and impacting operations. At the Kantar Kroger Workshop, we’ll explore what’s working and what’s not — and, more importantly, discuss what it means for you as a supplier. 

You’ll walk away from this Workshop with:

  • A better picture of the Kroger shopper in store and online
  • An understanding of the key macroeconomic and competitive pressure Kroger is facing, including COVID-19
  • A clear grasp of Kroger’s evolving priorities

Register Now



Kroger Workshop Update

In light of COVID-19, we have made the decision to put the health and wellness of our clients first. The Kroger Workshop will now be held virtually. We hope you’ll still join us from the comfort from your office or home.

What’s a virtual event like?

  • Easy access
  • Listen live, later, or view a recording in your own time
  • Directly download event presentations
  • Participate in live polls and Q&A with speakers

Please email events@kantarconsulting.com with any questions.

*Please note that to preserve the highest quality audio experience, we are pausing the use of webcams on all virtual events starting 3/31/2020. We are hopeful to return to our use of webcams in the near future. We appreciate your understanding of home WiFi bandwidth constraints. We will continue to reassess this decision as circumstances evolve.  



Don’t just dream of winning in retail. Experience it. Access our industry’s best
and brightest through thought-provoking presentations, inspiring conversations,
and hands-on working sessions. It’s time
to set yourself apart in the new era of retail.

Individual Event Pass

$ 1,250

  • Full Access to the event, session recordings, and PDF files of all available event presentations.

Group Event Pass (5 guests)

$ 5,000

Full Access to the event, session recordings, and PDF files of all available event presentations.


We understand virtually attending an event for a half day can make content consumption overwhelming. As such we've split this event across two days. The purchase of a registration allows the same individual to attend both days.

If you're interested in a group rate, check out our group event pass or email events@kantarconsulting.com for multi-attendee savings.

Kroger Workshop Agenda

Tori Gundelach

Understanding Kroger's core business in a changing world

1:00-1:45 PM
Exploring Kroger’s macroeconomic challenges and growing competitive landscape
Tory Gundelach, SVP, Retail Insights

  • Learn how COVID-19 is impacting the retail environment and the economy.
  • Examine retail climate trends and how they are driving change.
  • Understand who in retail is winning and why.
Tory Gundelach

1:45-2:30 PM
Breaking down Kroger’s strategy: From brand positioning to business model
Tory Gundelach, SVP, Retail Insights

  • Understand the progress against Restock Kroger.
  • Learn what Kroger is doing to build credibility in fresh, private label, and food service.
  • Explore Kroger’s growing number of partnerships and secondary businesses.

Break (2:30 PM - 2:45 PM)

MaryBrett Whitfield

2:45-3:45 PM
Aligning with the Kroger shopper
Mary Brett Whitfield, SVP, Shopper Insights

  • Explore the key mindsets and shopping approaches defining shoppers today.
  • Examine the profile of Kroger’s most loyal shoppers.
  • Uncover Kroger’s evolving competitive set.
Tory Gundelach

3:45-4:00 PM
Wrap-up and key takeaways

MaryBrett Whitfield

Looking at Kroger from a digital perspective

1:00-1:30 PM
The current online grocery shopping realities of the Kroger shopper
Mary Brett Whitfield, SVP, Shopper Insights

  • Contextualize the impact of the COVID-19 situation on online grocery shopping leveraging research just out of the field.
  • Learn how Kroger shoppers connect with digital tools and technologies when shopping.
  • Explore Kroger shoppers’ online grocery shopping behavior.
Pam Goodfellow

1:30-2:00 PM
Understanding Kroger’s digital direction
Tory Gundelach, SVP, Retail Insights
Pam Goodfellow, Director, Retail Insights

  • Examine Kroger’s digital priorities.
  • Explore Kroger’s points of differentiation converting data to personalization.
  • Discuss progress on the Ocado partnership.

Break (2:00 PM - 2:15 PM)

Rachel Dalton

2:15-3:00 PM
The expansion of Amazon grocery and what it means for Kroger
Rachel Dalton , Director, Ecommerce and Omnichannel Insights

  • Evaluate the Amazon grocery offer and key strategies the retailer will employ to fast-track its US grocery position.
  • Discover how shoppers think about Amazon in the grocery space and how they use the services.
  • Get insights and implications for the future of omnichannel grocery planning.


Tory Gundelach

3:00-3:15 PM
Tory Gundelach
SVP, Retail Insights


Kantar Event Speakers

Tory Gundelach
Senior Vice President

Tory leads Kantar’s insights for Target and the grocery channel and has a rich background in retail that helps her spot emerging trends and understand both the strategic and tactical implications. 

Mary Brett Whitfield
Senior Vice President

Mary Brett leads the shopper insights research and content development team for Kantar and also directs development of the company’s apparel retailing content. Mary Brett has extensive experience helping retailers and suppliers leverage shopper insights and other primary research data for performance improvement.
Rachel Dalton
Rachel Dalton
Director, eCommerce/Omnichannel

Rachel leads eCommerce content and insights development for Kantar Retail IQ and Kantar events with a focus on Amazon and forecasting. She has a background in brand and global business management from her work leading strategic planning, new product development, and marketing initiatives across several CPG brands and categories. Rachel holds a B.A. from Connecticut College and an MBA from Cornell University.
Pam Goodfellow
Pam Goodfellow
Director, Retail Intelligence

Pam is a director on the Kantar Market Insights team, focusing on Target and US grocery. Pam has an extensive background in market research and consumer insights, having led syndicated and custom research in previous roles before joining Kantar. Pam has worked with a variety of clients, including mass, big-box, and specialty retailers, as well as CPG companies, financial institutions, and agencies. Pam is a former contributor to Forbes and has been cited by The New York Times, USA Today, Fortune, CNBC, NPR, and other media outlets. 

Virtual Event

On April 20th, attendees will receive a link to virtually access the Kroger events. If you do not receive this link, please email events@kantarconsulting.com

Learn more about our 2020 events