Through applying dynamic incrementality principles, our modular technology platform and category advisory services help CPG teams improve category and sales performance across SKUs, retailers and channels. Learn more below or contact us for a demonstration.
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We currently manage over $7.5 billion per year in category assortment planning for more than 50 leading CPG brands and retailers through our Perfect Category platform. We do this combining retail and shopper insights, predictive analytics and virtual reality into one easy to use productivity environment.
Our agile technology model is data agnostic and highly responsive so category teams can quickly pivot to meet near term challenges while building long-term plans. The harmonisation of multiple data sources provides dynamic, unbiased category insights which highlight the SKUs holding the most unique incremental value to consumers. This allows category teams to work closely with their retail partners to identify above-trend sales growth opportunities.
Perfect Category’s customers are backed by our experienced category advisory team, many of which have led category growth within top CPG companies. They can advise on the entire CatMan value chain; from category vision right through to shelf activation.
Real-time visualization of shelf analytics
Test proposed changes with actual shoppers
Build custom VR solutions to enhance retail sell-in
Our expertly crafted shopper presentations tell the shopper story through the lens of retailer, trend, and channel. If that’s not enough, the turnkey ShopperScape ® Dashboards will provide immediate answers to the who, what, where, and why of shopper behavior. Add analyst hours to any channel package and receive insights tailored to your most pressing business needs.
With the ShopperScape® Database, you’ll be the first to access to the monthly tracking survey data each month, as well as data collected in comprehensive topical research. Through on-demand access you’ll be able to quickly field internal inquiries and prepare for customer meetings on your own terms.
“We realized an almost immediate ROI from Kantar’s Shopper Insights. It’s been used as we develop service offerings for key generational cohorts and the insights have helped us see threats to our shopper base from eCommerce and omnichannel competitors.”
How is your Category Team responding to increasing expectations of sustainability from retailers and consumers? Click the video below to see some of the top questions we are being asked – and helping to solve with our Predictive Analytics and Space Assortment platform.
