Perfect Category

Our modular technology platform helps CPG teams improve category and sales performance across SKUs, retailers and channels.  Learn how below or contact us for a 30-minute demo.



Perfect Category


We currently currently manage over $180 billion per year in category assortment planning for more than 50 leading CPG brands and retailers through our Perfect Category platform.  We do this by combining retail and shopper insights, advanced analytics and virtual reality into one easy to use productivity environment that helps deliver powerful category propositions at speed and scale.

Our agile technology model is data agnostic and highly responsive so that category teams can quickly pivot to meet near-term challenges while building long-term plans.   Identify growth opportunities, deliver shopper-centric category innovation and achieve greater success with your new and existing products with the help of Perfect Category. 

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The industry leading efficient assortment tool that uses transferable demand curves to measure the incremental impact of changing the items and facings in a retailer’s mix.

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RichMix eAssort

Advanced analytics to identify the optimal products and executional levers to maximize online retailer performance

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VR Infinity

Build in-store concepts faster and with fewer resources fewer resources to test, share and socialize with internal and external stakeholders

Assortment, Space & Portfolio Analytics

  • Gain Incremental Distribution for your brands (SKUs)
  • Model New Item Performance and Locate Space

  • Partner with Retailers to Lead Assortment Planning

  • Determine the right portfolio mix

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Online Assortment Optimisation

  • Prioritise your portfolio at the product, segment or pack-size level

  • Determine which pack sizes or price pack architecture are the most attractive

  • Analyze where demand transfers to if a SKU (or segment) is removed from the consideration set

Read Case Studies >>

VR Visualise/Co-creation

  • Real-time visualisation of Analytics

  • Test proposed changes with actual shoppers

  • Build custom VR solutions to enhance retail sell-in

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February 2022

Supply Chain Challenges

How is your category team responding to recent challenges in supply chain and product availability?  Scroll through below to see some of the top questions we are getting asked -- and helping solve with RichMix.


Our Experts

Julian Davies
SVP Category Technology
Tim Winfield
Director of Sales
John Maingi
Head of Category Analytics