Our modular technology platform helps CPG teams improve category and sales performance across SKUs, retailers and channels. Learn how below or contact us for a 30-minute demo.
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We currently currently manage over $180 billion per year in category assortment planning for more than 50 leading CPG brands and retailers through our Perfect Category platform. We do this by combining retail and shopper insights, advanced analytics and virtual reality into one easy to use productivity environment that helps deliver powerful category propositions at speed and scale.
Our agile technology model is data agnostic and highly responsive so that category teams can quickly pivot to meet near-term challenges while building long-term plans. Identify growth opportunities, deliver shopper-centric category innovation and achieve greater success with your new and existing products with the help of Perfect Category.
The industry leading efficient assortment tool that uses transferable demand curves to measure the incremental impact of changing the items and facings in a retailer’s mix.
Advanced analytics to identify the optimal products and executional levers to maximize online retailer performance
Model New Item Performance and Locate Space
Partner with Retailers to Lead Assortment Planning
Determine the right portfolio mix
Prioritise your portfolio at the product, segment or pack-size level
Determine which pack sizes or price pack architecture are the most attractive
Analyze where demand transfers to if a SKU (or segment) is removed from the consideration set
Our expertly crafted shopper presentations tell the shopper story through the lens of retailer, trend, and channel. If that’s not enough, the turnkey ShopperScape ® Dashboards will provide immediate answers to the who, what, where, and why of shopper behavior. Add analyst hours to any channel package and receive insights tailored to your most pressing business needs.
With the ShopperScape® Database, you’ll be the first to access to the monthly tracking survey data each month, as well as data collected in comprehensive topical research. Through on-demand access you’ll be able to quickly field internal inquiries and prepare for customer meetings on your own terms.
“We realized an almost immediate ROI from Kantar’s Shopper Insights. It’s been used as we develop service offerings for key generational cohorts and the insights have helped us see threats to our shopper base from eCommerce and omnichannel competitors.”
How is your category team responding to recent challenges in supply chain and product availability? Scroll through below to see some of the top questions we are getting asked -- and helping solve with RichMix.