Through applying dynamic incrementality principles, our modular technology platform and category advisory services help CPG teams improve category and sales performance across SKUs, retailers and channels. Learn more below or contact us for a demonstration.
We currently manage over >$600 billion per year in category assortment planning for more than 50 leading CPG brands and retailers through our Perfect Category platform. We do this combining retail and shopper insights, predictive analytics and virtual reality into one easy to use productivity environment.
Our agile technology model is data agnostic and highly responsive so category teams can quickly pivot to meet near term challenges while building long-term plans. The harmonisation of multiple data sources provides dynamic, unbiased category insights which highlight the SKUs holding the most unique incremental value to consumers. This allows category teams to work closely with their retail partners to identify above-trend sales growth opportunities.
Perfect Category’s customers are backed by our experienced category advisory team, many of which have led category growth within top CPG companies. They can advise on the entire CatMan value chain; from category vision right through to shelf activation.
It’s increasingly hard for CPG firms to capture the attention of retailers. This short video explores the Perfect Category solution end-to-end; creating and presenting recommendations to retailers. The predictive analytics engine creates unbiased category assortment and facing recommendations, based on incrementality principles. Dynamic integration of the assortment into the planogram and virtual store enables CPG firms to present a visually compelling sell in story.
Co-developed with Microsoft, RichMixAI combines RichMix’s powerful predictive analytics with Microsoft’s AI processing power.
This enables automated insights, democratized across business users in a CPG firm for greater productivity.
Real-time visualization of shelf analytics
Test proposed changes with actual shoppers
Build custom VR solutions to enhance retail sell-in
“We realized an almost immediate ROI from Kantar’s Shopper Insights. It’s been used as we develop service offerings for key generational cohorts and the insights have helped us see threats to our shopper base from eCommerce and omnichannel competitors.”
Our VR solutions enable brands to visualize changes, test concepts, and share engaging stories with stakeholders and partners.
At Perfect Category, our clients receive unparalleled support from our seasoned category advisory team, boasting a track record of driving category expansion at leading CPG firms. Explore our latest insights on category management.
Want to preview our capabilities? Access more information below.
Discover how it achieves optimal portfolio and space optimization, using dynamic incrementality principles.
We explore what the future of category management might look like and strategies for success. Our consulting leaders call out examples of best-in-class category management.
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