10 September 2020
Ulta Beauty Virtual Event
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About The Ulta Beauty Virtual Event

The highly fragmented beauty landscape is undergoing another shakeup. Shoppers are rethinking their beauty routines to match their wants and needs in a new reality, accelerating existing trends and creating new challenges for retailers. As the largest beauty specialist in the country, Ulta Beauty will be a key player for suppliers to understand and partner with to drive growth in an industry in flux. 

You’ll walk away from this Virtual Event with: 

  • Best practices for working with Ulta Beauty to drive growth across key categories 
  • Insights into shopper attitudes about beauty and how shifts in shopping and purchasing habits have changed and accelerated due to the pandemic 
  • An understanding of the beauty landscape’s competitive dynamics and how you can help Ulta Beauty grow within it 


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Don’t just dream of winning in retail. Experience it. Access our industry’s best
and brightest through thought-provoking presentations, inspiring conversations,
and hands-on working sessions. It’s time
to set yourself apart in the new era of retail.

Individual Event Pass - Early Bird

$ 1,000

After August 1st, price will increase to $1,250. Full Access to virtual events, session recordings, and PDF files of all available event presentations.


Group Event Pass (5 guests)

$ 5,000

Full Access to virtual events, session recordings, and PDF files of all available event presentations.


Enterprise Access

$ 10,000

Full Enterprise Access to virtual events, session recordings, and PDF files of all available event presentations.


Understanding Ulta Beauty: Navigating the channel leader in an industry in flux


11:00 - 12:00 PM EDT
Ulta Beauty: Keys to navigating beauty’s largest retailer 
Tiffany Hogan, Principal Analyst, Kantar

  • Get an overview of Ulta Beauty's top growth and investment strategies in an uncertain world, including omnichannel capabilities, loyalty initiatives, and near- and long-term financial priorities. 
  • Understand key merchandising strategies, including investments in wellness, opportunities in salon services, and the balance between skin care and cosmetics 
  • Discover principles for winning with Ulta Beauty as the beauty industry evolves. 
12:00 to 12:10 PM EDT
Elizabeth Oates

12:10 - 12:40 PM EDT
A view through our lens: Ulta Beauty
Elizabeth Oates, Senior Director of Consumer Insights, Ulta Beauty

  • Follow the transformation of the role of beauty as beauty enthusiasts seek a connection to wellness.
  • Understand shifting beauty routines in a COVID-impacted world, where passion remains high and the desire for experimentation holds strong.
  • Learn how cosmetics, skin care, hair care, bath, and fragrance contribute to self-care and their increasing importance at Ulta Beauty.
  • Look ahead to the new omnichannel behaviors we anticipate are here to stay.
12:40 - 12:55 PM EDT

12:55 - 1:40 PM EDT
Creating an inclusive shopping experience at Ulta Beauty
Valeria Piaggio, SVP, Head of Identity & Inclusion, Brand & Marketing, Kantar Consulting

  • Trace the evolution of diversity in the US and the implications for consumer identity and beauty.
  • Learn about the characteristics and brand expectations of high-growth beauty shoppers.
  • Discover how Ulta Beauty is creating an inclusive shopping experience for diverse beauty shoppers.
1:40 - 1:50 PM EDT
Caroline Dumas

1:50 – 2:35 PM EDT
Understanding the 
beauty enthusiast 
Caroline Dumas, Analyst, Kantar 

  • Pandemic and beauty routines: Uncover how shoppers’ augmented beauty routines and changed purchasing amid COVID-19.
  • Contours of the Ulta beauty shopper: A 360-degree view of shoppers’ relationship with beauty, from inspiration and product must-haves, to preferences for high-end beauty
    versus affordable options.
  • The beauty conscious shopper: Explore how Ulta Beauty shoppers define clean and sustainable beauty products and dig deeper into shoppers’ approach to self-care versus staying healthy.
2:35 - 2:45 PM EDT

2:45 - 3:15 PM EDT
The new competitive set
Tiffany Hogan, Principal Analyst

  • Uncover where else Ulta Beauty shoppers may have spent on beauty during the pandemic and identify the new challenges these retailers present as direct competitors.
  • Explore these retailers’ strengths and weaknesses to assess which best practices Ulta Beauty can learn from and which competitive opportunities it can leverage. 
3:15 - 3:30 PM EDT
Wrap up

Kantar Event Speaker

Tiffany Hogan
Tiffany Hogan
Principal Analyst

Tiffany leads Kantar’s research on U.S. apparel retailers, such as Macy’s and Nordstrom, tracks disruptive new retailers such as Primark and Stitch Fix, and monitors the apparel industry at large. She is also assisting with the launch of Kantar’s drug channel coverage in the EMEA market. Before joining Kantar in 2014, Tiffany worked in merchandising and store planning at Limited Stores.
Caroline Dumas
Caroline Dumas

Caroline is an Analyst on the Shopper Insights team, contributing to content creation and analyzing ShopperScape® data for clients. Prior to joining Kantar in 2018, Caroline worked for a custom research firm executing and managing quantitative and qualitative research for clients. Caroline earned a B.B.A. in marketing from Georgia College and State University in 2016 and a master’s in marketing research from the University of Georgia in 2017.
Valeria Piaggio
Valeria Piaggio
Senior Vice President, Head of Identity and Inclusion Insights

Elizabeth Oates
Senior Director, Consumer Insights, Ulta Beauty

Elizabeth Oates is the Senior Director leading Consumer Insights at Ulta Beauty.  She propels consumer centricity across all aspects of the organization and is building the insights function to become a strategic driver and competitive advantage for the business.  Her efforts are fueled by 16+ years of insights experience across retail, CPG and financial services.  Elizabeth enjoys developing new leaders and has established nine core skills for insights professionals, all designed to influence organizations to act on insights.  She shares her knowledge as a regular guest-lecturer at the University of Wisconsin School of Business.  Outside of the office Elizabeth enjoys spending time with her family, including her two daughters.  She is an aspiring runner training for a marathon to raise funds for St. Jude Children’s Research Hospital.

Location and Venue


Learn more about our 2020 events